Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Dinsdag in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
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Werkboek Salessucces
Geert Delobelle
€ 25,99
Dinsdag in huis
Advertising and Promotion
George Belch
€ 89,67
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Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
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Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
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Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Dinsdag in huis
Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
Dinsdag in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
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1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
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Salestech
Hanneke Vogels
Salestech
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Pricing power
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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Woensdag in huis
Sales vol energie
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€ 21,50
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Offertes winnen
Peter de Weerd
€ 19,95
± 15 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 318 van 11.449 resultaten
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Gebonden EN15-03-20209783030409920
This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and… Meer
€ 122,99
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Gebonden EN28-03-20209783030411794
This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on… Meer
€ 68,09
Levertijd ± 9 werkdagen
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Paperback EN18-09-20219783030425470
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held… Meer
€ 180,99
Levertijd ± 9 werkdagen
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Gebonden EN04-06-20209783030434526
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more… Meer
€ 168,99
Levertijd ± 9 werkdagen
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Gebonden EN12-03-20239783031215452
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing… Meer
€ 55,89
Levertijd ± 9 werkdagen
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Gebonden EN23-11-20249783031688843
Supply chain disruptions typically hurt stock prices, particularly if the disruption is caused by a natural disaster. While supply chains in the United States suffer from a wide range of supply chain disruptions induced by hurricanes, the impact of these disruptions on stock prices remains… Meer
€ 49,79
Levertijd ± 9 werkdagen
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Gebonden EN02-04-20209783030441388
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying… Meer
€ 61,99
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Paperback EN02-04-20219783030441418
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying… Meer
€ 61,99
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Paperback EN19-10-20249783031693502
This two-volume set constitutes the refereed proceedings of the 5th Olympus International Conference, ICSC 2024, held in Katerini, Greece, during May 24–26, 2024. The 51 full papers in this volume were carefully reviewed and selected from a total of 92 submissions… Meer
€ 192,99
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Paperback EN18-09-20209783030448523
This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital… Meer
€ 48,99
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Paperback EN10-04-20209783030448691
This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status… Meer
€ 60,99
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Paperback EN27-06-20219783030459628
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions… Meer
€ 183,99
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Gebonden EN12-08-20209783030466787
Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s… Meer
€ 41,25
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Gebonden EN02-07-20209783030474546
This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry… Meer
€ 61,99
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Paperback EN02-10-20219783030477998
This book examines the ways in which value is created in the digital economy from a social networks and service ecosystems perspective. Focusing on innovation, this project explores analytics, Big Data, and privacy with respect to service management and value creation… Meer
€ 147,39
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Gebonden EN12-09-20209783030479121
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.”… Meer
€ 204,99
Levertijd ± 9 werkdagen
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Gebonden EN20-08-20209783030483012
Management Control is the process by which managers at all hierarchical levels ensure that their strategic intentions are realized. This requires a management control system that enables managers to map external developments to the internal planning and control processes and to improve the… Meer
€ 108,99
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Gebonden EN24-06-20209783030486259
This book identifies and describes five megatrends that will define the landscape of the Travel, Tourism & Hospitality industry, with a particular focus on the European context. Humans began travelling on the same day that Homo Sapiens first realized he could walk upright… Meer
€ 156,99
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paperback EN02-09-20229783030486518
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition… Meer
€ 600,99
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Gebonden EN14-07-20209783030488093
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth… Meer
€ 159,59
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