Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Dinsdag in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
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Werkboek Salessucces
Geert Delobelle
€ 25,99
Dinsdag in huis
Advertising and Promotion
George Belch
€ 89,82
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Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
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Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
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Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Dinsdag in huis
Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
Dinsdag in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
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1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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Sales vanuit je Hart
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Sales vanuit je Hart
€ 22,99
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Salestech
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Pricing power
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Tips van de redactie

Inkoop voor Verkopers
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€ 24,95
Woensdag in huis
Sales vol energie
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€ 21,50
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Offertes winnen
Peter de Weerd
€ 19,95
± 15 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 329 van 11.449 resultaten
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Gebonden EN02-07-20269783031880599
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set… Meer
€ 240,75
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN27-05-20259783031882012
"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word. This book offers deep insights to marketers and communication professionals, helping them to better understand what it takes to… Meer
€ 44,86
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN15-06-20259783031889172
This book includes in-depth discussions on practical aspects of digitalisation of a supply chains and covers a vary array of actionable digitisation tools. The academic literature points to a serious lack of precision in the scope that the digitalisation of business processes should address… Meer
€ 191,12
Levertijd ± 16 werkdagen
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Gebonden EN09-07-20259783031889257
This book covers various aspects of sustainability, including green economy, green energy, and waste management. It offers analysis of key challenges in contemporary world, as well as concepts and solutions that can be implemented to deal with them… Meer
€ 191,12
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN09-07-20259783031901225
This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are… Meer
€ 132,61
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN31-05-20259783031903823
With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand… Meer
€ 147,24
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN17-07-20259783031904967
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions… Meer
€ 103,36
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN16-07-20269783031911859
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to… Meer
€ 113,37
Levertijd ± 16 werkdagen
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Gebonden EN12-08-20259783031911941
The future of B2B marketing isn't coming — it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies… Meer
€ 147,24
Levertijd ± 16 werkdagen
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Gebonden EN25-07-20259783031934049
This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy… Meer
€ 52,17
Levertijd ± 11 werkdagen
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Gebonden EN22-08-20259783031962462
This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across… Meer
€ 191,12
Levertijd ± 16 werkdagen
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Gebonden EN03-07-20259783031969294
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China… Meer
€ 191,12
Levertijd ± 16 werkdagen
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Gebonden EN21-04-20269783032029386
This book discusses advances in computational logistics and supply chain analytics. The book includes innovative data-driven and learning-based approaches, methods, algorithms, techniques, and tools that have been designed or applied to create and implement a successful logistics and supply chain… Meer
€ 225,76
Levertijd ± 16 werkdagen
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Gebonden EN21-02-20269783032051547
This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading… Meer
€ 195,79
Levertijd ± 16 werkdagen
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Gebonden EN08-05-20269783032132925
This book introduces the integrated management concept of Sustainable Value Creation , which delivers sustainability “inside-out” from the core business. It is based on the premise that sustainability can serve as a platform for growth when embedded in a company’s products, services, and supply… Meer
€ 135,85
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN24-04-20269783032153012
This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in… Meer
€ 53,43
Levertijd ± 16 werkdagen
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Gebonden EN05-05-20269783032162830
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025… Meer
€ 375,61
Levertijd ± 16 werkdagen
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Gebonden EN15-05-20269783032165695
This book offers a comprehensive examination of Green Public Procurement (GPP) as a strategic tool for environmental stability. With public procurement representing a substantial share of global GDP and contributing significantly to environmental degradation, the shift toward greener purchasing… Meer
€ 225,76
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN01-07-20269783032175298
Luxury today is no longer defined by products alone. It is also shaped by the experience clients live, feel and remember. Intentional Luxury is a transformative guide for professionals who seek to engage clients in meaningful, high impact interactions, from boutique advisors and hospitality hosts to… Meer
€ 41,27
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Gebonden EN19-05-20269783032200860
This book, titled "Research on the Sustainable Development of Agricultural Waste Power Generation Supply Chain," focuses on examining contemporary trends, challenges, and the significance of sustainable development in the management and energy generation from agricultural waste… Meer
€ 195,79
Levertijd ± 16 werkdagen
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