Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Street smart sales zit boordevol verhalen, inspiratie, praktische tips en voorbeelden waarmee je een betere verkoper wordt.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 33 van 12.598 resultaten
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Gebonden EN08-04-20229780367237035
Current models of corporate citizenship largely consider business as one coherent entity. This view of business as a corporate force overlooks the growing evidence that most businesses are run by families… Meer
€ 252,65
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Paperback EN07-06-20199780367243043
The 21st century is the age of "neo-liberalism" – a time when the free market is spreading to all areas of economic, political and social life. Yet how is this changing our individual and collective ethics? Is capitalism also becoming our new morality?… Meer
€ 82,92
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Gebonden EN28-01-20209780367361877
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity… Meer
€ 100,48
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Gebonden EN27-04-20219780367456429
There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization… Meer
€ 276,06
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Gebonden EN11-03-20229780367715908
Corporate social responsibility (CSR) has developed into a crucial corporate and organizational issue around the world. It has been incorporated into various sectors and countries, and includes many types of activities and dimensions… Meer
€ 252,65
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Paperback EN16-01-20069780071466660
Keep your existing customers happy, loyal . . . and buying. Your promotional campaign worked like a charm and the flowof new customers has been phenomenal. So why are your profitslagging? Maybe because while you were busy chasing after newcustomers you overlooked your old ones… Meer
€ 37,56
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Gebonden EN16-07-20089780071549899
The USA Today and New York Times Bestseller! Meet your sales objective and close more business in 20 minutes a day CONNECT with your customer immediately EXPLORE customer needs thoroughly and quickly LEVERAGE your solutions persuasively RESOLVE your customer’s questions and objections confidently… Meer
€ 49,27
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Paperback EN16-04-20149780071826341
“[Weiss is] one of the most highly respected independent consultants in the country.” —New York Post If you’re an aspiring entrepreneur, you’ve come to the right place. In Million Dollar Launch , bestselling author and superstar consultant Alan Weiss shows you how to get your business up and… Meer
€ 39,03
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Paperback EN16-10-20149780071833608
The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but… Meer
€ 39,03
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Gebonden EN05-03-20249780190085636
Using the lens of feminized labor, Extended Play examines how female-identified musical artists use brand partnerships as a mode of artistic expression. This book classifies such promotional work as collaborative merchandise and examines its proliferation in the early twenty-first century. Meer
€ 134,15
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Gebonden EN23-08-20129780195397840
The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital… Meer
€ 260,71
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Gebonden EN13-02-19929780198256946
The John Lewis Partnership has always placed its trust in an explicit set of business principles, emphasizing employee share-ownership, employee motivation, and profit-sharing. This study examines the success of these principles and the lessons to be learned from them for successful retailing… Meer
€ 59,51
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Paperback EN22-09-20209780190081485
The discipline of strategy has become more relevant than ever in addressing the increasingly diverse array of complex, ambiguous problems that confront business managers every day. However, what strategy means, and the skills organizations look for in high performers have evolved greatly… Meer
€ 44,88
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Paperback EN06-10-20169780190606855
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding… Meer
€ 49,27
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Gebonden EN08-12-19949780195085969
This book is a major examination of the way Victorian advertisements reflected and shaped social values and ideals. Stylishly written and featuring about 75 illustrations as pictorial evidence, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture… Meer
€ 235,10
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Gebonden EN19-11-19989780198774587
The Contracting Organization offers a clear and accessible guide to the theory and practice of contracting. Well supported by numerous case studies and examples, it is ideal for academics, students and practitioners wanting to understand `make or buy' decisions… Meer
€ 297,29
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Paperback EN31-05-20019780198782537
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the… Meer
€ 125,35
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Gebonden EN22-03-20189780198816225
The book is made up of a unique collection of contributions of leading scholars from different research areas to provide a systematic overview of the research on crowdsourcing, based on a clear definition of the concept, its difference for innovation, and its value for both private and public… Meer
€ 144,39
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Gebonden EN19-03-20099780199214815
Firms in the clothing industry engage in global sourcing and operate in global markets. This book analyses the way British, American and German firms in the clothing industry (manufacturing and retail) co-ordinate and govern their global production networks/value chains. Meer
€ 205,84
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Paperback EN15-09-20059780199285563
The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both… Meer
€ 65,36
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