Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
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€ 25,99
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€ 27,95
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Who is accountable?
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€ 34,95
49,75
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Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
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TOP 5 Reclame en verkoop

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Reserveer nu

Key Account Management and Planning
Noel Capon
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De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 372 van 11.816 resultaten
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Gebonden EN29-12-20249783031809033
Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive… Meer
€ 234,99
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN28-02-20259783031827600
This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels function within a tripartite system involving consumers, producers, and third-party certifiers… Meer
€ 59,49
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN01-03-20259783031834639
This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it… Meer
€ 264,24
Levertijd ± 16 werkdagen
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Gebonden EN30-05-20259783031846120
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the… Meer
€ 191,12
Levertijd ± 16 werkdagen
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Gebonden EN01-06-20259783031863455
Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, behaviors… Meer
€ 52,17
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Gebonden EN06-05-20259783031880513
This book presents selected contributions from the Fourth International Scientific-Practical Conference (IS PC 2024), held on October 10–11, 2024, organized by… Meer
€ 234,99
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Gebonden EN05-05-20269783031880551
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set… Meer
€ 240,75
Levertijd ± 16 werkdagen
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Gebonden EN02-07-20269783031880599
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set… Meer
€ 240,75
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN27-05-20259783031882012
"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word. This book offers deep insights to marketers and communication professionals, helping them to better understand what it takes to… Meer
€ 44,86
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Gebonden EN15-06-20259783031889172
This book includes in-depth discussions on practical aspects of digitalisation of a supply chains and covers a vary array of actionable digitisation tools. The academic literature points to a serious lack of precision in the scope that the digitalisation of business processes should address… Meer
€ 191,12
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Gebonden EN09-07-20259783031889257
This book covers various aspects of sustainability, including green economy, green energy, and waste management. It offers analysis of key challenges in contemporary world, as well as concepts and solutions that can be implemented to deal with them… Meer
€ 191,12
Levertijd ± 11 werkdagen
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Gebonden EN09-07-20259783031901225
This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are… Meer
€ 132,61
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Gebonden EN31-05-20259783031903823
With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand… Meer
€ 147,24
Levertijd ± 16 werkdagen
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Gebonden EN17-07-20259783031904967
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions… Meer
€ 103,36
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Paperback EN16-07-20269783031911859
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to… Meer
€ 113,37
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Gebonden EN12-08-20259783031911941
The future of B2B marketing isn't coming — it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies… Meer
€ 147,24
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Gebonden EN25-07-20259783031934049
This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy… Meer
€ 52,17
Levertijd ± 11 werkdagen
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Gebonden EN22-08-20259783031962462
This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across… Meer
€ 191,12
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Gebonden EN03-07-20259783031969294
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China… Meer
€ 191,12
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Gebonden EN21-04-20269783032029386
This book discusses advances in computational logistics and supply chain analytics. The book includes innovative data-driven and learning-based approaches, methods, algorithms, techniques, and tools that have been designed or applied to create and implement a successful logistics and supply chain… Meer
€ 225,76
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Gratis verzonden

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