Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Dinsdag in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
Dinsdag in huis
Werkboek Salessucces
Geert Delobelle
€ 25,99
Dinsdag in huis
Advertising and Promotion
George Belch
€ 89,82
Dinsdag in huis

Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
Dinsdag in huis
Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
Dinsdag in huis
Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Dinsdag in huis
Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
Dinsdag in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
Dinsdag in huis
1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Dinsdag in huis
2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
Dinsdag in huis
3
Salestech
Hanneke Vogels
Salestech
€ 29,95
Dinsdag in huis
4
Pricing power
Joris Smits
Pricing power
€ 20,–
Dinsdag in huis
5

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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Woensdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
Dinsdag in huis
Offertes winnen
Peter de Weerd
€ 19,95
± 14 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 408 van 11.822 resultaten
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Paperback EN27-10-20219783030516833
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace… Meer
€ 159,59
Levertijd ± 9 werkdagen
Gratis verzonden
e-book EN29-11-20119789087539726
Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'… Meer
€ 68,13
Direct te downloaden
Paperback EN16-01-20069780071466653
Get the good word out about your business! When it comes to attracting customers, the only differencebetween your company and Sprint, Apple, or Burger Kingis great promotions. But what if you don't have millions forsophisticated PR and advertising campaigns?… Meer
€ 37,55
Levertijd ± 11 werkdagen
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Paperback EN16-01-20149780071830546
Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power , shows you how to get up and running on YouTube and offers best… Meer
€ 34,62
Levertijd ± 11 werkdagen
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Paperback EN13-11-20199780128191347
Maritime Transport and Regional Sustainability is a critical examination on how the maritime transport sector helps regions to achieve their sustainability goals, especially focusing on the challenges posed by climate change… Meer
€ 133,–
Levertijd ± 9 werkdagen
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Gebonden EN07-11-20239780197673249
Written by a leading authority on supply chain management, The Nature of Supply Networks synthesizes decades of research to understand supply networks as a complex adaptive system. Incorporating network concepts and theories, Thomas Y. Choi describes the basic structural elements of supply networks… Meer
€ 63,87
Levertijd ± 11 werkdagen
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Paperback EN09-12-20109780199578078
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and… Meer
€ 91,68
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Paperback EN29-03-20129780199609703
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing… Meer
€ 123,84
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Gebonden EN12-12-20089780230222434
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations. Meer
€ 55,89
Levertijd ± 9 werkdagen
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Gebonden EN23-07-20099780230230736
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Meer
€ 80,29
Levertijd ± 9 werkdagen
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Gebonden EN30-07-20099780230219885
A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. It then critiques the legislative and voluntary codes surrounding the advertising industry, popular culture, religious… Meer
€ 61,99
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Gebonden EN30-08-20119780230300286
This book provides a detailed analysis, within an EU setting, of what we may mean by the phrase 'consumer citizen'. It examines the characterizations of the consumer in EU law and policy and argues the case for a limited conflation of the hitherto distinct concepts of the consumer and the citizen… Meer
€ 61,99
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Gebonden EN30-11-20129780230301641
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons."… Meer
€ 147,39
Levertijd ± 9 werkdagen
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Gebonden EN16-09-20099780230577893
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion. Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN17-12-20139780415625920
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new… Meer
€ 381,26
Levertijd ± 11 werkdagen
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Paperback EN06-02-20159780415630474
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge… Meer
€ 107,75
Levertijd ± 11 werkdagen
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Paperback EN20-10-20119780415677288
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work… Meer
€ 117,99
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Paperback EN04-12-20149780415714723
Job loss is one of the most important issues in the capitalist world today: endless reports document the increasing scale of unemployment. This title, first published in 1982, adopted a new approach to the geography of job loss, to assess why redundancy happens and where… Meer
€ 62,41
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-04-20159780415721110
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN11-11-20139780415723824
In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues… Meer
€ 252,54
Levertijd ± 11 werkdagen
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