Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Dinsdag in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
Dinsdag in huis
Werkboek Salessucces
Geert Delobelle
€ 25,99
Dinsdag in huis
Advertising and Promotion
George Belch
€ 89,82
Dinsdag in huis

Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
Dinsdag in huis
Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
Dinsdag in huis
Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Dinsdag in huis
Click your Brain
Ria van Tol
€ 22,95
44,95
-49%
Dinsdag in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
Dinsdag in huis
1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Dinsdag in huis
2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
Dinsdag in huis
3
Salestech
Hanneke Vogels
Salestech
€ 29,95
Dinsdag in huis
4
Pricing power
Joris Smits
Pricing power
€ 20,–
Dinsdag in huis
5

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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Woensdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
Dinsdag in huis
Offertes winnen
Peter de Weerd
€ 19,95
± 14 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 410 van 11.822 resultaten
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Paperback EN03-11-20119780195991185
International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. Meer
€ 120,91
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN06-12-20079780199285990
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying… Meer
€ 154,57
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN12-03-20099780199544509
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues… Meer
€ 115,08
Levertijd ± 11 werkdagen
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Paperback EN22-01-20159780199657278
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers… Meer
€ 59,49
Levertijd ± 11 werkdagen
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Gebonden EN16-07-20099780230202399
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN28-08-20099780230222304
The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant… Meer
€ 49,79
Levertijd ± 9 werkdagen
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Gebonden EN07-05-20109780230239739
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN29-09-20119780230279537
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global… Meer
€ 49,79
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN13-03-20139780230341739
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to… Meer
€ 86,39
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN04-09-20189780367023966
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the… Meer
€ 75,57
Levertijd ± 11 werkdagen
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Paperback EN21-11-20229780323855327
The Digital Transformation of Supply Chain Management offers a roadmap to all areas of supply chain management, with the idea of ecosystem as a center of gravity. The book describes the impact of Internet-driven global information and communication systems in enhancing supply chain management… Meer
€ 131,80
Levertijd ± 9 werkdagen
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Paperback EN31-12-20209780367338756
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands… Meer
€ 81,42
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Paperback EN02-11-20209780367341657
This book is an accessible, research-based introduction to behavioral ethics. Often ethics education is incomplete because it ignores how and why people make moral decisions. But using exciting new research from fields such as behavioural psychology, cognitive science, and evolutionary biology, the… Meer
€ 58,02
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Gebonden EN03-12-20199780367342180
This book is the first to explore the application of system leadership to promote sustainable solutions for contemporary and future environmental and social problems. The combination of synthesized research summaries and case studies of individuals and organizations contribute considerably to the… Meer
€ 252,54
Levertijd ± 11 werkdagen
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Gebonden EN19-02-19989780333725887
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Paperback EN07-05-20199780367348861
Five Steps to Strengthen Ethics in Organizations and Individuals draws on research and history to present effective tools to strengthen organizational ethics. Focusing on key topics such as the planning fallacy, moral disengagement, moral courage, the illusion of ethical superiority, confirmation… Meer
€ 39,01
Levertijd ± 11 werkdagen
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Gebonden EN21-07-20219780367322090
Compared to 20 years ago, the jobs many people do today are increasingly characterised by low pay and insecurity, while countless others cope with workplace stress and ill-health. At the same time the consequences of our current model of economic activity are creating dangerous and critical changes… Meer
€ 252,54
Levertijd ± 11 werkdagen
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Gebonden EN13-08-20209780367354602
Mistakes occur for many reasons. This book takes a hands-on approach to the reasons mistakes happen, analyzes the actual mistakes, and develops a strategy to reduce them. This book proposes error reduction strategies in human decision making and educates the reader to further reduce the likelihood… Meer
€ 275,94
Levertijd ± 8 werkdagen
Gratis verzonden
Gebonden EN25-09-20209780367367336
This book tells the story of how the convergence between corporate sustainability and sustainable investing is now becoming a major force driving systemic market changes. The idea and practice of corporate sustainability is no longer a niche movement… Meer
€ 252,54
Levertijd ± 11 werkdagen
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Gebonden EN11-05-20219780367367527
Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better organisations overall. The theoretical concepts have mostly derived from developed countries… Meer
€ 252,54
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