Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
Praktisch sales- en accountmanagement 4e editie
Robin van der Werf
€ 67,95
Morgen in huis
Werkboek Salessucces
Geert Delobelle
€ 25,99
Morgen in huis
Advertising and Promotion
George Belch
€ 89,82
Morgen in huis

Aanbiedingen in Reclame en verkoop

Koud, Kouder, Koudst
Rolf Tempelman
€ 9,95
32,50
-70%
Morgen in huis
Dutch Ad Men
Fred Kolsteeg
€ 27,95
34,95
-21%
Morgen in huis
Who is accountable?
Franck Kuppers
€ 34,95
49,75
-30%
Morgen in huis
Click your Brain
Ria van Tol
€ 23,95
44,95
-47%
Morgen in huis

TOP 5 Reclame en verkoop

Deep loyalty
Steven Van Belleghem
Deep loyalty
€ 34,99
Morgen in huis
1
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
2
Sales vanuit je Hart
Richard van Kray
Sales vanuit je Hart
€ 22,99
Morgen in huis
3
Salestech
Hanneke Vogels
Salestech
€ 29,95
Morgen in huis
4
Pricing power
Joris Smits
Pricing power
€ 20,–
Morgen in huis
5

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Tips van de redactie

Inkoop voor Verkopers
Anton Rutgers
€ 24,95
Zaterdag in huis
Sales vol energie
Bram van Roosmalen
€ 21,50
Morgen in huis
Offertes winnen
Peter de Weerd
€ 19,95
± 14 werkdagen

Reserveer nu

Key Account Management and Planning
Noel Capon
€ 32,95
Nog niet verschenen

De kunst van high end sales

Verkopen aan de beste klanten in de markt vraagt om een totaal andere strategie dan verkopen aan alle klanten. De salesstrategie die je eerder hanteerde, werkt niet meer.
€ 30,99

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 499 van 11.871 resultaten
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Paperback EN06-02-20209783030383411
In 2017, nearly 60 million households in Indonesia were connected to the national power grid. Accordingly, we believe that their ‘voice’ is important to maintain democratic and participatory values in planning electricity services… Meer
€ 60,99
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Paperback EN01-04-20219783030385477
This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior… Meer
€ 180,99
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Paperback EN12-01-20209783030387624
This book presents the findings of a comparative study on office work culture in Germany and China. Focusing on behavioural and work practices, it explains the cultural influences on local staff’s personal behaviour… Meer
€ 60,99
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Gebonden EN29-02-20209783030394844
This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management… Meer
€ 120,99
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Paperback EN15-03-20219783030409951
This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and… Meer
€ 122,99
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Paperback EN04-04-20209783030444396
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour… Meer
€ 60,99
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Gebonden EN02-09-20209783030453008
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics… Meer
€ 80,29
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Paperback EN14-05-20209783030477639
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium… Meer
€ 168,99
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Paperback EN27-10-20219783030516833
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace… Meer
€ 159,59
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Gebonden EN13-11-20209783030542047
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research… Meer
€ 156,99
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Paperback EN04-05-20229783030542948
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested… Meer
€ 78,99
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Paperback EN11-12-20209783030574727
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually** In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the… Meer
€ 37,59
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Paperback EN14-11-20209783030590673
This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets… Meer
€ 60,99
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Paperback EN02-11-20219783030598952
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business… Meer
€ 72,99
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Gebonden EN24-12-20209783030616403
The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems… Meer
€ 192,99
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Paperback EN03-03-20229783030650872
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources… Meer
€ 180,99
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Gebonden EN18-07-20219783030703233
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories… Meer
€ 196,19
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Gebonden EN18-08-20219783030740641
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business… Meer
€ 208,39
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Paperback EN06-10-20229783030762575
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and… Meer
€ 196,19
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Paperback EN18-07-20219783030767013
Real profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarity to the jungle of profit concepts and balance sheets… Meer
€ 37,59
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