Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN18-09-20259781032637891
This book unpacks how emerging and established digital technologies (DTs) - from artificial intelligence and blockchain to cloud platforms and the Internet of Things - can transform sustainability reporting and data management, enhance decision-making, and improve accountability across value chains. Meer
€ 268,03
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN06-05-20259781032641966
Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices… Meer
€ 70,92
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN18-02-20259781032645803
We have entered a recent zeitgeist , the era of the "new space age", driven by billionaires, technological advancements, and a few dominating state powers. While the race to space may be said to offer "new" opportunities for "humanity", we ask, is it predicated on the same logics and historical… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN29-07-20249781032658940
Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating… Meer
€ 76,75
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-08-20249781032664958
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-04-20259781032692685
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach… Meer
€ 459,97
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN29-09-20259781032701011
The twenty-first century has been beset by a global pandemic, war and increasingly concerning environmental disasters. Designers and industries have been forced to imagine a world in which the only way to move forward is to look back… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN20-07-20269781032701400
Takahashi reconstructs the key blocks of one of the founders of the institutional school, John R. Commons’ theories of the evolution of capitalism and of institutional change by taking the concept of transaction as a central point of departure… Meer
€ 75,51
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN26-05-20269781032702650
This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes towards promotion. Through analysis of The Canadian Architect magazine, key historical milestones, and firm case studies, it… Meer
€ 268,03
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN22-06-20269781032708317
This book offers a comprehensive exploration of the powerful intersection between behavior science and performance improvement and demonstrates the myriad ways in which this science can advance performance improvement… Meer
€ 75,51
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN30-12-20249781032712543
How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable? The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dynamic world of fashion in relation to human… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-05-20249781032730103
Most people believe capitalism is a compromise with selfish human nature. As Adam Smith put it, "It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest."… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN21-04-20269781032730233
Many leading investment institutions, including asset managers, pension funds and insurance companies, have made commitments to sustainable investment or to the delivery of sustainability goals alongside their investment objectives… Meer
€ 95,69
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN20-07-20269781032743028
The Routledge Handbook of Artificial Intelligence and Philanthropy acts as a catalyst for the dialogue between two ecosystems with much to gain from collaboration: artificial intelligence (AI) and philanthropy… Meer
€ 84,82
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN24-06-20259781032743332
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently… Meer
€ 81,12
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN19-05-20259781032756233
This book, based on the experiences and insights gained during the Horizon 2020 project proGIreg, offers a detailed overview of targeted nature-based solutions and their impacts on various key sustainability areas, guiding readers through the spatial analysis, co-design, and implementation processes… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN28-11-20259781032770642
This book unpacks the institutional, organisational and management challenges in pursuing climate sustainability for key countries and leading companies globally. This book will appeal to anyone interested to learn more about developing successful strategies and management action plans to achieve… Meer
€ 63,09
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN30-09-20259781032784014
This seventh edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage food and agribusinesses in a rapidly changing, global, high-tech, consumer-oriented, and uncertain world… Meer
€ 133,58
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-09-20259781032784038
This seventh edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage food and agribusinesses in a rapidly changing, global, high-tech, consumer-oriented, and uncertain world… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN25-03-20259781032788678
Bringing together the latest research with practical insights from the authors’ professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action that can be taken to improve the working life of… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden

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