Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN29-08-20249781032669892
Winner of the European Academy of Management (EURAM) Best Book Award 2026 Shortlisted for the 2025 Social Issues in Management (SIM) Outstanding Book Award from the Academy of Management. It is widely presumed that digitalisation, automation and artificial intelligence (AI) shape the future of work… Meer
€ 59,27
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN04-06-20259781032644004
Teachers & Television (1987) examines the use of television in education. With television being the most powerful medium of mass communication, with tremendous potential as an educational tool, to what extent are teachers considering educational television as a component of the curriculum?… Meer
€ 47,61
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN06-04-20259781032698328
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN31-05-20249781032615073
Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN28-10-20249781032701387
Takahashi reconstructs the key blocks of one of the founders of the institutional school, John R. Commons’ theories of the evolution of capitalism and of institutional change by taking the concept of transaction as a central point of departure… Meer
€ 257,76
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Gebonden EN01-12-20239781032615691
Originally published in 1951, this title was the last book by Hermann Levy who died in 1949 before it was finished. Completed by his friend and fellow academic Rolf P. Lynton, this title looks alcohol as a drink, both economically and socially… Meer
€ 195,06
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Gebonden EN14-05-20259781032621319
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how… Meer
€ 251,60
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Gebonden EN28-10-20249781032708300
This book offers a comprehensive exploration of the powerful intersection between behavior science and performance improvement and demonstrates the myriad ways in which this science can advance performance improvement… Meer
€ 257,76
Levertijd ± 11 werkdagen
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Gebonden EN26-02-20249781032690520
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with… Meer
€ 257,76
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Paperback EN06-08-20249781032708928
Shortlisted for the Business Book Awards 2025 in the Change & Sustainability Category Our planet has never been smaller. Technological advancements have compressed time and space, making the world more immediate and interconnected… Meer
€ 50,53
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Paperback EN13-04-20259781032692661
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach… Meer
€ 133,58
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Gebonden EN28-06-20249781032712222
Responsible and sustainable business practices are becoming increasingly important in the information age, as companies are realizing the need to address ethical and social issues associated with their operations… Meer
€ 257,76
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Gebonden EN29-05-20249781032731858
Manfred Kets de Vries is one of the most authoritative voices on organizational dynamics, leadership, executive coaching, and psychotherapy today. In all his roles, he has noticed that questions are now, increasingly, coming back to one thing – the wider state of the world… Meer
€ 251,60
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Gebonden EN05-02-20249781032734569
This second book in the EFMD Management Education series explores business schools’ increasing focus on, and search for, meaningful societal and economic research impact. This involves, in particular, co-operation and collaboration in both knowledge creation and implementation of the findings of… Meer
€ 76,75
Levertijd ± 11 werkdagen
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Gebonden EN23-09-20249781032799346
Sustainability Beyond 2030: Trajectories and Priorities for Our Sustainable Future is an indispensable guide to understanding our planet's sustainability past, present, and future. It is a tool for enlightenment, engagement, and empowerment towards shaping a sustainable world as we approach the… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN27-12-20249781032753911
Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression… Meer
€ 251,60
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Paperback EN20-08-20259781032779423
Ethics for Engineers: Toward Ethical Behavior within Engineering Organizations offers a multilevel perspective on engineering ethics with considerable breadth and depth, making it a valuable resource for students, educators, and professionals alike… Meer
€ 82,58
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Paperback EN30-06-20259781032779560
In an era of profound environmental and geopolitical uncertainty, Designing through Planetary Breakdown offers fresh perspectives on design’s evolving role in the face of planetary change. This unique collection emphasises practices and perspectives at the edges of conventional design, encompassing… Meer
€ 65,10
Levertijd ± 11 werkdagen
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Gebonden EN01-09-20269781032790565
This second edition of The Philanthropy Reader features a revised collection of carefully selected readings, sharing cutting-edge research, historically informed perspectives, and key current issues in philanthropy today including contentious topics and influential writings that have arisen since… Meer
€ 251,60
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Paperback EN30-07-20259781032791142
Practical Construction Planning and Control Using Microsoft Project serves as a practical guide, explaining how to implement the Critical Path Method (CPM) in construction projects using Microsoft Project, filling a clear gap in the academic literature… Meer
€ 121,92
Levertijd ± 11 werkdagen
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