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A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the… Meer
Die Fähigkeit kontinuierlich Innovationen hervorzubringen avanciert zum Schlüsselfaktor der heutigen Wirtschafts- und Arbeitswelt. Die Frage nachhaltiger Wettbewerbsfähigkeit wird mehr und mehr zur Frage der Innovationsfähigkeit… Meer
Managing as a form of human action has an inherent link with philosophy, which is also concerned with choosing the right action and the best way to lead our lives. Management theory and philosophy can join forces in epistemology (the philosophy of knowledge), ethics, and cultural theory… Meer
The book describes and analyses the new environment for innovation, it does this with an emphasis on yet uncharted regions within the field of practice-based innovation, coming up with guidelines for innovation policy measures needed in order to realise this… Meer
New approaches are needed that could move us towards developing effective applicable intelligent systems for problem solving and decision making, One of the main efforts in intelligent systems development is focused on knowledge and information management which is regarded as the crucial issue in… Meer
This book provides a road-map to successful implementation of strategic outsourcing programmes, providing down-to-earth approaches to outsourcing decision making and programme management, based on a grass-roots understanding… Meer
This book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy… Meer
Das Buch vermittelt dem Leser, wie Projektmanagement organisationsweit eingeführt werden kann. Dabei geht es nicht allein um Einzelprojekte, sondern gezielt um das Management mittlerer bis großer Projektportfolios… Meer
Social Innovation is becoming an increasingly important topic in our global society. Those organizations which are able to develop business solutions to the most urgent social and ecological challenges will be the leading companies of tomorrow… Meer
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the… Meer
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need… Meer
Formulating effective responses to the global challenges of mitigating climate change and securing a sustainable energy future requires a clear understanding of the interdependent causalities between institutions, local decision making, strategic alliances and eco-innovations, as well as policies… Meer
This book maps the latest developments in public procurement of innovation policy in various contexts and analyzes the evolution and development of the various policy solutions in broader institutional contexts… Meer
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy… Meer
This book focuses on the achievements, current trends and further potential of microfinance to scale-up and serve many more clients with financial services that enable them to improve their living conditions… Meer
Erfolgreiches Projektmanagement benötigt mehr als herkömmliche Werkzeuge, Checklisten und Tools. Ein Projektleiter braucht die Haltung eines versierten Kapitäns, der konzentriert, hellwach und mit der gebotenen Gelassenheit die Lage an Bord im Griff hat… Meer
Bewerber um einen Arbeitsplatz möchten persönlich angesprochen und umworben werden – beides können die meisten Stellenanzeigen nicht leisten. Das Buch will Personalern und allen, die im Rekrutierungsprozess tätig sind, zeigen, wie wichtig es ist, alle Äußerungen des Arbeitgebers konsequent mit den… Meer
In den Wirtschaftsnachrichten häufen sich die Skandale: von Abzockern, Missmanagement und einem Verlust an Menschlichkeit ist die Rede. Zugleich wachsen mit dem Ruf nach besserer Führung die Herausforderungen an das Management: Schnelligkeit, Ideenreichtum und Leidenschaft – all dies und vieles mehr… Meer
Imagine that you are the CEO of a software company. You know you compete in an environment that does not permit you to treat innovation as a secondary issue. But how should you manage your software innovation to get the most out of it? This book will provide you with the answer… Meer
This book summarizes the results of the third year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and the Hasso Plattner Institute in Potsdam. Understanding the evolution of innovation, and how to measure the performance of the design thinking teams… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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