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Um Innovationen optimal zu fördern und nachhaltig davon zu profitieren, sind entsprechende Managementkonzepte unverzichtbar. Namhafte Experten aus Wissenschaft und Praxis beleuchten in ihren Beiträgen die zahlreichen Facetten dieses komplexen Themas. Meer
Im Management von Informationen spielen interne Unternehmensfunktionen eine zentrale Rolle, denn sie haben das gesamte Unternehmen im Blick und üben dadurch eine wichtige Steuerungsfunktion aus. Überraschenderweise arbeiten diese Funktionen jedoch - von bilateralen Kooperationen abgesehen - wenig… Meer
This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice… Meer
This innovative book combines theoretical and practical perspectives with the power of storytelling to present a new understanding of leadership as a concept and endeavour in the small business organisation… Meer
Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia… Meer
This book analyses the multidimensional condition of the Romanian industrial landscape, which played host to a multitude of demo-economic, financial, trade, and trans- and inter-sectoral development practices before the intense period of European deindustrialisation… Meer
This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups… Meer
This book analyses the relationships among product safety strategy and culture, concurrent engineering, new product development (NPD) processes and product safety performance. Product safety is a matter of enormous economic and societal concern, given the safety risks to consumers and the financial… Meer
This book describes practical ways to understand energy and water use in organizations and then manage or control that use, thereby reducing risk and cost. The author presents a strategic framework to focus on the types of questions that should be addressed internally, Including evaluation of… Meer
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce… Meer
This book illustrates approaches for implementing ICT in primary education. Through different initiatives and case studies, the book shows different approaches for successful implementation of ICT. While it gives details of theoretical concepts related to ICT, it also provides live examples from… Meer
This book presents a multidisciplinary and multifaceted view of the state of corporate social responsibility (CSR) development in organizations in different industries around the world. It is based on the assumption that companies today must shift their focus to their long-term prosperity and the… Meer
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World . The focus of the conference and the enclosed papers is on marketing thought and practices… Meer
This book introduces readers to cybersecurity and its impact on the realization of the Industry 4.0 vision. It covers the technological foundations of cybersecurity within the scope of the Industry 4.0 landscape and details the existing cybersecurity threats faced by Industry 4.0, as well as… Meer
This book summarizes the results of Design Thinking Research Program at Stanford University in Palo Alto, California, USA and the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how… Meer
This book presents an up-to-date and comprehensive survey of the field of Workplace Spirituality. It uses a structured yet open-ended schema to capture the best of research and practices on the subject… Meer
This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry… Meer
This book shares the learnings and perspectives of two pioneer women who waded the many challenges posed by multiculturalism and gender in one of the corporate environments more rigid and traditional in the business world: the energy sector in the Middle East… Meer
This book discusses transport research and innovation, highlighting prospects for cooperation between different countries. To create a basis for such cooperation, the book first describes the status quo in individual countries, focusing on China, Japan and Korea, and identifies the main… Meer
This book introduces readers to essential facilitation techniques for leadership in the contexts of project and network management. It provides method-based messages, a facilitator curriculum, and a veritable arsenal of 50 carefully selected and 'reality-tested' tools for facilitation in… Meer
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