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Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning. Unlike other texts, this book considers how marketing research techniques are applied by marketing managers in practice to ensure more… Meer
As part of the Great Lean Leaders series, this book is designed to provide several reference points for reading and learning about the what’s, why’s and how’s of Lean Leadership. Meer
In today’s volatile business environment, professionals face relentless pressures that erode confidence and self-esteem. Too often, worth is confused with performance—rising with each “victory” and collapsing with every “defeat.”… Meer
Sustainable Innovation Management provides a comprehensive framework for directing innovation processes toward achieving the United Nations’ Sustainable Development Goals (UN SDGs), covering everything from idea generation to implementation across business, government, and civil society contexts… Meer
A strong manufacturing sector is vital for U.S. economic and national security. This book analyzes why the U.S. lost 33% of its manufacturing jobs since 2000 while Germany did not, exposing policy failures and gaps… Meer
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service… Meer
This volume presents a collection of rail orientated research articles, covering a variety of topics on rail operations research and management of rail systems as well as innovation, particularly focusing on sustainability aspects… Meer
This edited monograph presents the selected papers from RailNewcastle 2016, being held in Newcastle UK, June 2016. The collected papers focus on railway research, including topics such as rail operations, engineering, logistics, communication systems and safety… Meer
This book includes papers presented at the 2nd Economic forum: German-Turkish perspectives on IT and Innovation Management at the FOM in Munich, organized by the FOM University of Applied Sciences and Atatürk University Erzurum… Meer
Use this practical guide to implement HR processes that benefit both employees and the business as a whole and develop essential skills for HR professionals. Meer
Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox. Meer
Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise. Meer
Legendary Silicon Valley visionary and one of the world's greatest business leaders, John Chambers shares the playbook and philosophy that transformed Cisco into a global tech titan and now inspire a new generation of leaders. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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