Waarom zou u zich niet laten inspireren door bedrijven die het fundamenteel anders hebben gedaan en hiermee baanbrekende veranderingen in de markt hebben gerealiseerd?
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, and effectively integrate it into your marketing. Meer
Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies. Meer
Transform your company's value proposition by using design thinking to instigate organizational change and create winning services with this actionable guide. Meer
Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights. Meer
Explore how the future of human work enhanced by machines will open the door to a new golden age of innovation, discovery, operational efficiency and opportunity. Meer
This textbook reveals the importance of creativity and innovation in today's organizations. It provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations… Meer
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement… Meer
Learn about the strategic role of product design in the supply chain and how it can transform your current practices and organizational boundaries. Meer
Demystify the skills needed to launch a successful business, learn the processes used by winning entrepreneurs, read the stories of those people who created start-ups and ground-breaking pop-ups and realize why a business pivot can be a good thing. Meer
Identify and attract the people with the skills your organization needs to meet its business goals and keep these employees engaged to avoid them taking their expertise to your competitors. Meer
Understand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal. Meer
Understand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal. Meer
Frank Furness is recognised as one of the world's top motivators, speakers and trainers, helping salespeople, marketers, managers and executives at companies in over 40 countries. In Walking with Tigers, Furness shares valuable lessons he has learned from his decade of observing and working with… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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