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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage… Meer
Auditing is generally considered to be a particularly practical discipline. This hampers theoretical research, as does its complex nature. The unquestioning acceptance and implementation of rules governing auditing practice could lead to poor outcomes… Meer
This book provides detailed instructions for reading and writing a patent. The book presents useful instructions for undergraduate and graduate students as well as post-doctoral, researchers and professors in the field of Chemistry and related areas… Meer
Why is there a need to ‘innovate healthcare’? The basic reason stems from the sheer scale of the challenges now facing healthcare provision in the UK and across many other countries. The aim of this book is to interrogate past and current attempts to innovate in this arena and to draw-out the key… Meer
This groundbreaking and timely book provides change makers, organizations and facilitators with practical tools to initiate and conduct multi-stakeholder co-creation processes. Such processes are of critical importance in times of rapid change, where mega trends and grand challenges influence the… Meer
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions… Meer
Philip Brown is one of the most admired and respected accounting academics alive today. He was a pioneer in capital markets research in accounting, and his 1968 article, co-authored with Ray Ball, "An Empirical Evaluation of Accounting Income Numbers," arguably had a greater impact on the course of… Meer
As the monetary cost of fraud escalates globally, and the ensuing confidence in financial markets deteriorates, the international demand for quality in financial statements intensifies. But what constitutes quality in financial statements?… Meer
In this new edition of the popular textbook, Nonprofit Organizations: Theory, Management, Policy , Helmut K. Anheier and Stefan Toepler have fully updated, revised, and expanded this comprehensive introduction to a growing field… Meer
The current dynamics of world economy show remarkable changes in the socio-economics of credit provision and entrepreneurship. If the emergence of the sharing economy is fostering innovative models of collaborative agency, networking and venture business, economic actors are also looking for a more… Meer
This book explores the underlying causes of the pervasive dominance of ‘unethics’ in contemporary affairs in economics, business, and society. It is argued that the state of unethics is related to the overexpansion of market and market values in all spheres of social life and human activities… Meer
For centuries, almost all economic activity was family-based. The family business rested on the division of labor among family members. Therefore the family was both socially and economically the foundation of the family business… Meer
At a time of global economic crisis and disillusionment with capitalism, Adodo offers refreshing and positive insight into a more integral way of business management, enterprise and community development as well as holistic healing in Africa… Meer
In recent decades, we have witnessed an increasing use of projects and similar temporary modes of organising in the public sector of nations in Europe and around the world. While for some this is a welcome development which unlocks entrepreneurial zeal and renders public services more flexible and… Meer
This book develops an intellectual framework for analyzing ethical dilemmas that is both grounded in theory and versatile enough to deal rigorously with real-world issues. It sees ethics as a necessary foundation for the social infrastructure that makes modern life possible, much as engineering is a… Meer
The science is clear: climate change is a fact and the probability is extremely high that it has been caused by humans. At the same time, policy responses are hesitant, rather lukewarm and differ substantially between nation-states. The question is, what drives and what blocks radical action?… Meer
This book is a revision of the author’s original doctoral thesis on emergency preparedness through community radio in North Indian villages into a widening array of possible reapplications in other community development fields… Meer
Copyright law regulates creativity. It affects the way people create works of authorship ex-ante and affects the status of works of authorship significantly ex-post . But does copyright law really understand creativity? Should legal theories alone inform our regulation of the creative process?… Meer
This book builds on research in translation studies of change in organizations and demonstrates the implications and application of these findings for managing innovation and change. When implementing ideas into practice in order to carry out innovative change, translation is key… Meer
Originally published in French as Le territoire européen: des racines aux enjeux globaux , this book reflects the enormous changes that Europe has seen in the past half century. In a period of immense upheaval, the continent has experienced increased integration, largely through the development of… Meer
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