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Hanno Fichtner stellt die unterschiedlichen Richtungen der Unternehmenskulturforschung dar und präsentiert detailliert die Prozesse der Entstehung von Erfolg, um aufzuzeigen, wo die Wirkung der Unternehmenskultur ansetzt… Meer
Michael Hensel und Jan Wirsam analysieren und bewerten unterschiedliche Diffusionsmodelle und prüfen ihre Anwendbarkeit auf VoIP. Entsprechend der Modellanalyse werden Erkenntnisse in Bezug auf die Technologieauswahl abgeleitet und auf strategisch-taktischer Ebene Denkanstöße in Form von… Meer
Alexander Breusch entwickelt ein erweitertes Customer-Equity-Modell, das explizit ein dynamisches Wettbewerbsumfeld berücksichtigt und leitet Handlungsempfehlungen für ein erfolgreiches Customer-Equity-Management in wettbewerbsintensiven Märkten ab. Meer
Christian Ciesielski arbeitet Modifikationen des etablierten Kaufverhaltens in stationären Apotheken heraus und beurteilt die durch das Internet initiierten Neuerungen der Kaufgewohnheiten aus Marketinggesichtspunkten… Meer
Das vorliegende Buch von Marc Roedenbeck kann als Wiedereinführung verstanden werden: vom Menschen in der Organisation. Genauer: vom Menschen als Urheber von allem: soziale Strukturen, Störungen, Innovationen, Erfolge und nicht zuletzt Pfadabhängigkeiten… Meer
I was asked recently to prepare an independent background report on the subject of priority assessment in science and technology policy for the Australian Science and Technology Council. The Council (while not necessarily endorsing this book) suggested that a wider audience could be interested in… Meer
This study is written first of all for the European manager who needs more information on the subject than ever before. The American science of management as a whole is scarcely known in Western Europe although many details have been learned and put to use. A general approach, however, is needed… Meer
Providing an overview of researchers' and practitioners’ “confessions” on the fascinating phenomenon of failed or derailed organizational health and well-being interventions and contextualizing these confessions is the aim of this innovative volume… Meer
Scientific research in the Netherlands is doing remarkably well. Dutch researchers, universities and institutes reside at or near the top of international rankings. In this essay, José van Dijck and Wim van Saarloos, the president and vice-president of the Royal Netherlands Academy of Arts and… Meer
This book outlines the development of service leadership curricula, programs and materials designed for university students in Hong Kong. In addition, it includes evaluation studies and specific service leadership programs, making it a pioneering book that integrates service leadership and student… Meer
This volume deals with the role and impact of technology on the economy and society. The papers on corporate dimensions address the impact of patents, determinants of innovative activities, differential behaviour of multinationals, industrial groups and other firms with regard to innovations and… Meer
This book is open access under a CC BY-NC-ND license. This volume analyzes the economic, social, and political challenges that emerging states confront today. Notwithstanding the growing importance of the ‘emerging states’ in global affairs and governance, many problems requiring immediate solutions… Meer
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social… Meer
This book is the first one that comprehensively discusses cyberspace sovereignty in China, reflecting China’s clear attitude in the global Internet governance: respecting every nation’s right to independently choose a development path, cyber management modes and Internet public policies and to… Meer
This book analyses a collection of key strategic human resource management (HRM) and employment relations (ER) topics. The book follows a unique pedagogical design employing problem-based learning and participant-centred learning approaches, both of which the author has extensive experience in… Meer
This book discusses the proper use of legal language in business communication. While communicating, a business leader has to bear in mind the relevant legal framework, and be sure to never violate it… Meer
The book introduces the concept of ‘smart technologies’, especially ‘Internet of Things’ (IoT), and elaborates upon various constituent technologies, their evolution and their applications to various challenging problems in society… Meer
The book focuses on key emerging areas concerning flexible systems management as an approach for transforming organizations. It is divided into three parts, discussing Enterprise Flexibility and Performance Management; Transformational Strategies and Organizational Competitiveness; and Supply Chain… Meer
The book focuses on key emerging areas concerning flexible systems management as an approach for transforming organizations. It is divided into three parts, discussing Enterprise Flexibility and Performance Management; Transformational Strategies and Organizational Competitiveness; and Supply Chain… Meer
As digitalization and social media are increasingly blurring the boundaries between traditional societal, political, and economic institutions, this book provides a cross-disciplinary examination of value co-creation… Meer
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