Waarom zou u zich niet laten inspireren door bedrijven die het fundamenteel anders hebben gedaan en hiermee baanbrekende veranderingen in de markt hebben gerealiseerd?
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi tal Marketing Fundamentals is easy-to-read and contains many international examples and cases… Meer
Completely revised throughout for this second edition, Managing Quality in Architecture addresses the new ISO 9001 standards after the significant 2015 revision. ISO 9001 is the global standard for quality, and firms certified under the 2008 edition have three years to upgrade their quality systems… Meer
This is one of the first books of its kind to highlight family firms in a Latin American context, helping students to understand the distinctive nature and challenges of Latin American family businesses and how these issues compare to family businesses around the world… Meer
Strategy is best understood not as a science, but as an art – one of universal applications that transcend situation or historical context. The principles that were successful in war and politics through history can have real and demonstrable applications in business and management… Meer
The industrialization of information resources has been a growing trend across the world in recent years, especially in China, where the information resource industry has expanded exponentially for more than a decade… Meer
First published in 1998, this book introduces a new concept of profitability, called the 'efficiency rate of profit', which is defined as the ratio between the unit net margin and the unit capital requirement and shows how the efficiency rate of profit may be used in the assessment of mechanization… Meer
This book builds on research in translation studies of change in organizations and demonstrates the implications and application of these findings for managing innovation and change. When implementing ideas into practice in order to carry out innovative change, translation is key… Meer
The recent financial crisis has thrown many of the mergers and acquisitions of recent years into sharp focus. Too many have failed to generate real value for shareholders and many others have only proved lukewarm successes… Meer
The circular economy is a policy approach and business strategy that aims to improve resource productivity, promote sustainable consumption and production and reduce environmental impacts. This book examines the relevance of the circular economy in the context of developing countries, something… Meer
This book sets new trajectories for language-sensitive business and management research and pedagogy. The existence of language plurality characterises these. Empirical studies have been established as important and relevant for contemporary research… Meer
Recent economic growth in China and other Asian countries has led to increased commodity demand which has caused price rises and accompanying price fluctuations not only for crude oil but also for the many other raw materials… Meer
Even though the fractal approach to sustainability and organizational change management is not new, no authors so far seem to have truly attempted to use fractals as a mathematical means to map and measure organizational sustainability… Meer
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through… Meer
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through… Meer
Despite many years of development, risk management remains problematic for the majority of organizations. One common challenge is the human dimension, in other words, the way people perceive risk and risk management… Meer
Volume thirteen in Current Topics in Management is focused on global perspectives on strategy, behavior, and performance. Originally presented at the 2008 ICAM (International Conference on Advances in Management) conference, these contributions provide a substantial basis for such thematic… Meer
This study, originally published in 1919, examines certain aspects of industrial psycho-physiology, and explores the importance of the close collaboration between science and industry. The four chapters observe questions of apprenticeship, the manner of the economic working of the body, and the… Meer
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function… Meer
This title, originally published in 1972, explores the nature of management in an organisation close to Parliament and subject to the pressure of political forces. The author examines the development of thought and practice on management in the civil service in both the United Kingdom and other… Meer
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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