Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
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-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
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€ 23,95
29,99
-21%
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When digital becomes human
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-24%
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Schrijven voor het brein
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€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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Strategische marketingplanning
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5

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Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Marketing Top Models
Frederik Picard
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Schakel - Leiderschap in marketing
Irene van Cappellen
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Reserveer nu

Online marketing is stuk
Chantal Smink
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Verwacht 01-11-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden EN15-04-20169781138140882
E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organizations are reaping… Meer
€ 281,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN01-08-20169781138144491
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-07-20169781138147959
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-08-20169781138150034
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-08-20169781138152694
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-07-20169781138177666
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN19-08-20169781138178205
This book is a must have for those estate agents who want to work more effectively in order to grow their business and profits. With 12,000 separately owned estate agencies in the UK this book illustrates how new technology and working practices can revolutionise the industry… Meer
€ 76,75
Levertijd ± 8 werkdagen
Gratis verzonden
Gebonden EN26-04-20179781138183308
The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN19-07-20189781138202344
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization… Meer
€ 92,78
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN04-08-20169781138205994
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN04-08-20169781138206106
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN04-08-20169781138206120
The current economic and political climate places ever greater pressure on public organizations to deliver services in a cost-efficient way. Focused on the costs of service delivery, governments across the world have introduced a series of business like practices – from performance management to… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN12-12-20169781138648098
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain… Meer
€ 102,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN28-10-20169781138656901
The human rights of communities in many resource-rich, weak governance States are adversely affected, not only by the acts of States and their agents, but also by powerful non-State actors. Contemporary phenomena such as globalisation, privatisation and the proliferation of internal armed conflict… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN23-06-20159781138776210
The extractive sector is a particular area of expertise for Canada and more than half of Canada’s mining assets abroad are located in Latin America, specifically in Brazil, Peru, Chile, and Colombia. The Canada-Colombia accord was the first free-trade agreement in the world to include annual Human… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-08-20149781138793552
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved… Meer
€ 152,52
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN30-09-20169781138812277
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game… Meer
€ 86,95
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN23-07-20159781138815179
Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN01-09-20169781138832435
Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN23-11-20159781138852143
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden

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