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Martin van Kranenburg

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Martin van Kranenburg

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Karel Jan Alsem

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Saskia Kerkhof

€ 32,50

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Frederik Picard

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Irene van Cappellen

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Chantal Smink

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Janneke van Meenen

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Tom van Bommel

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Stephan van Slooten

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Pagina 179 van 15.412 resultaten

Rubriek: Marketing

Jean-Francois Staszak Maria Gravari-Barbas Nelson Graburn

Tourism and Architectural Simulacra

Paperback EN25-09-20239780367694579

Since its beginnings, tourism has inspired built environments that have suggested reinvented relationships with their original architectural inspirations. Copies, reinterpretations, and simulacra still constitute some of the most familiar and popular tourist attractions in the world… Meer

€ 69,47

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David Knights

Leadership, Gender and Ethics

Paperback EN29-08-20229780367698935

This book has a clear concern to offer a distinctive way of studying leadership so that it might be practiced differently. It is distinctive in focusing on contemporary concerns about gender and ethics… Meer

€ 82,58

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Birgit Krawietz François Gauthier

The Routledge Handbook of Global Islam and Consumer Culture

Gebonden EN16-09-20249780367715830

The Routledge Handbook of Global Islam and Consumer Culture is an outstanding inter- and transdisciplinary reference source to key topics, problems, and debates in this challenging research field. The study of Islam is enriched by investigating religion and, notably, Islamic normativity ( fiqh ) as… Meer

€ 379,83

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Amy Sue Macy Clyde Philip Rolston Tammy Donham

Marketing Recorded Music

Gebonden EN13-06-20229780367721176

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for… Meer

€ 251,60

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Charles R. Taylor Sukki Yoon Yung Kyun Choi

Leveraged Marketing Communications

Gebonden EN31-05-20219780367725464

This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in… Meer

€ 251,60

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Jatinder Singh

Global Players and the Indian Car Industry

Paperback EN18-12-20209780367733537

This book is one of the first critical analyses of the automobile industry in India. It studies the sector in general and the passenger car industry in particular, and provides valuable insights into the operation of Foreign Direct Investment (FDI) companies in a technology-intensive industry under… Meer

€ 69,47

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Karen Dale Sytze F. Kingma Varda Wasserman

Organisational Space and Beyond

Paperback EN18-12-20209780367734268

Through the focus on organizational space, using the reception and significance of the seminal work on the subject by sociologist Henri Lefebvre, this book demonstrates why and how Lefebvre's work can be used to inform and elaborate organisational studies, especially in view of the current interest… Meer

€ 79,67

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Christopher Miles

Marketing, Rhetoric and Control

Paperback EN18-12-20209780367734787

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern… Meer

€ 69,47

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Julita E. Wasilczuk Magdalena Popowska

Organizational Change, Innovation and Business Development

Paperback EN27-05-20249780367752378

This volume presents a collection of different views and perspectives, featuring both theoretical and empirical contributions, to provide deep insight into the role of innovation and of non-technological innovation (NTI) in contemporary business… Meer

€ 65,10

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Dianne Dredge Giang Thi Phi

Critical Issues in Tourism Co-Creation

Paperback EN25-09-20239780367761806

Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. The value produced is usually measured in economic terms… Meer

€ 69,47

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Michael Sales Sebastiaan Scholte

Air Cargo Management

Paperback EN13-04-20239780367764876

This is the third edition of a popular introductory guide to the function and future of the air cargo supply chain, an industry which responded with remarkable efficiency when faced with the challenges and impact of the COVID-19 pandemic… Meer

€ 79,67

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Elisabeth A. Fraser

The Mobility of People and Things in the Early Modern Mediterranean

Paperback EN31-03-20219780367784881

For centuries artists, diplomats, and merchants served as cultural intermediaries in the Mediterranean. Stationed in port cities and other entrepôts of the Mediterranean, these go-betweens forged intercultural connections even as they negotiated and sometimes promoted cultural misunderstandings… Meer

€ 63,64

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Leanne J Morrison

Corporate Environmental Reporting

Paperback EN31-03-20219780367785451

This book explores corporate environmental discourse by examining a sample of corporate environmental reports through the lens of environmental philosophy. Findings include the predominant use of a dualistic approach towards nature, which highlights the perceived ‘separateness’ of companies from the… Meer

€ 72,38

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Brendan Canavan

Contemporary Consumption, Consumers and Marketing

Paperback EN29-12-20209780367820947

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis… Meer

€ 73,84

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John Dawson Masao Mukoyama

Global Strategies in Retailing

Paperback EN12-12-20199780367867492

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers… Meer

€ 69,47

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Claire T. Tomlins

What's Your Business?

Paperback EN16-12-20199780367879181

What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation… Meer

€ 69,47

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Linne Marie Lauesen

Sustainable Governance in Hybrid Organizations

Paperback EN12-12-20199780367880538

In Sustainable Governance in Hybrid Organizations the author Linne Marie Lauesen explores how businesses that have succeeded in conducting sustainable governance, manage and govern their sustainable performance: in other words, how they manage to be economically, socially, and environmentally… Meer

€ 69,47

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Isabelle Frochot

A Practical Guide to Managing Tourist Experiences

Gebonden EN31-12-20219780367894467

This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience… Meer

€ 251,60

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Bo Eriksen Charles C. Snow Dorthe Døjbak Håkonssone.a.

Designing Organizations

Gebonden EN16-05-20089780387777757

Designing Organizations: 21st Century Approaches is a benchmark publication in the field of organization design. The recent development in organization design has been sporadic; hence, this book will be an important step in creating more thoughtful research and stronger empirical analyses that take… Meer

€ 192,99

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David Howes

Cross-Cultural Consumption

Paperback EN07-11-19969780415138895

Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture… Meer

€ 82,58

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

Jouw brein liegt - ‘Wat een heerlijk boek’

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