Marketing

Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
4
Content & AI
Antal de Waij
Content & AI
€ 44,99
Zaterdag in huis
5

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Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
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De Offertebijbel
Saskia Kerkhof
€ 32,50
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Marketing Top Models
Frederik Picard
€ 29,99
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027
Hoe HEMA weer écht HEMA werd
Marc van Eck
€ 22,99
Verwacht 04-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN29-09-20259781032192352
This book explores the intricacies of digital assets, with a historical, technical and financial introduction. It considers the changing role of central banking and monetary economics in the upcoming era… Meer
€ 75,51
Levertijd ± 16 werkdagen
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Paperback EN16-05-20239781032199399
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics. Beginning with the evolution and development of sports-oriented art and design, this book… Meer
€ 63,64
Levertijd ± 11 werkdagen
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Gebonden EN12-03-20249781032201573
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer… Meer
€ 257,76
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Gebonden EN18-10-20229781032204611
Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market… Meer
€ 218,94
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Paperback EN16-06-20239781032204802
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time… Meer
€ 62,18
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Gebonden EN05-06-20239781032207292
Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models… Meer
€ 306,98
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Paperback EN26-06-20239781032208893
Authentic Excellence for Organizations explores organizational culture from a values-based perspective and applies the psychological principles of values-based flourishing to organizations. Integrating the principles of Giving Voice to Values (GVV) and Authentic Excellence (AX), this book provides a… Meer
€ 50,53
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Gebonden EN08-09-20229781032214023
This book is a hands-on single-source reference of tools, techniques, and processes integrating both Lean and Six Sigma. This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings, such as start-up companies and stalled projects, as well as… Meer
€ 251,60
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Paperback EN25-09-20239781032225173
The issue of sustainability is characterised as a ‘wicked problem’ in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures… Meer
€ 62,18
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Paperback EN13-12-20219781032236575
Dozens of judicial opinions have held that shareholders own corporations, that directors are agents of shareholders, and even that directors are trustees of shareholders’ property. Yet, until now, it has never been proven. These doctrines rest on unsubstantiated assumptions… Meer
€ 69,47
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Paperback EN13-12-20219781032240886
These proceedings compile selected papers from presenters at the Conference: Managing Digital Industry, Technology and Entrepreneurship 2019 (CoMDITE 2019) which was held on July 10-11, 2019. There are 122 papers from various universities and higher educational institutions in Indonesia and… Meer
€ 79,67
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Paperback EN13-12-20219781032241098
The rise and spread of the Internet has accelerated the global flows of money, technology and information that are increasingly perceived as a challenge to the traditional regulatory powers of nation states and the effectiveness of their constitutions… Meer
€ 69,47
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Paperback EN13-12-20219781032242569
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified… Meer
€ 38,87
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Paperback EN14-04-20239781032259178
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™ , providing a clear perspective and examples for each component… Meer
€ 57,81
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Gebonden EN25-09-20249781032280646
This book addresses a longstanding issue that emerged fifty years ago and continues to persist– the lack of an accounting and reporting system for financial sustainability. Consequently, the primary aim of this book is to develop a novel accounting and reporting system for measuring and reporting… Meer
€ 257,76
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Paperback EN20-07-20269781032280653
This book addresses a longstanding issue that emerged fifty years ago and continues to persist– the lack of an accounting and reporting system for financial sustainability. Consequently, the primary aim of this book is to develop a novel accounting and reporting system for measuring and reporting… Meer
€ 75,51
Levertijd ± 16 werkdagen
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Paperback EN12-07-20229781032283913
100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands… Meer
€ 56,35
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Gebonden EN12-07-20229781032283920
100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands… Meer
€ 251,60
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Gebonden EN21-02-20239781032286778
This practical guide to understanding how regulators build insight and form judgements will help organisations to develop their strategy and approach to engagement and to improve their regulatory outcomes… Meer
€ 213,71
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Gebonden EN16-06-20239781032298429
This book demonstrates that ethical treatment of everyone in an organization: 1. Will increase productivity in all the functional activities of the organization as well as its members. 2. Will ensure the growth of the organization as a result of continuous improvements that may have been initiated… Meer
€ 213,71
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