In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This book explores the intricacies of digital assets, with a historical, technical and financial introduction. It considers the changing role of central banking and monetary economics in the upcoming era… Meer
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics. Beginning with the evolution and development of sports-oriented art and design, this book… Meer
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer… Meer
Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market… Meer
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time… Meer
Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models… Meer
Authentic Excellence for Organizations explores organizational culture from a values-based perspective and applies the psychological principles of values-based flourishing to organizations. Integrating the principles of Giving Voice to Values (GVV) and Authentic Excellence (AX), this book provides a… Meer
This book is a hands-on single-source reference of tools, techniques, and processes integrating both Lean and Six Sigma. This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings, such as start-up companies and stalled projects, as well as… Meer
The issue of sustainability is characterised as a ‘wicked problem’ in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures… Meer
Dozens of judicial opinions have held that shareholders own corporations, that directors are agents of shareholders, and even that directors are trustees of shareholders’ property. Yet, until now, it has never been proven. These doctrines rest on unsubstantiated assumptions… Meer
These proceedings compile selected papers from presenters at the Conference: Managing Digital Industry, Technology and Entrepreneurship 2019 (CoMDITE 2019) which was held on July 10-11, 2019. There are 122 papers from various universities and higher educational institutions in Indonesia and… Meer
The rise and spread of the Internet has accelerated the global flows of money, technology and information that are increasingly perceived as a challenge to the traditional regulatory powers of nation states and the effectiveness of their constitutions… Meer
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified… Meer
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™ , providing a clear perspective and examples for each component… Meer
This book addresses a longstanding issue that emerged fifty years ago and continues to persist– the lack of an accounting and reporting system for financial sustainability. Consequently, the primary aim of this book is to develop a novel accounting and reporting system for measuring and reporting… Meer
This book addresses a longstanding issue that emerged fifty years ago and continues to persist– the lack of an accounting and reporting system for financial sustainability. Consequently, the primary aim of this book is to develop a novel accounting and reporting system for measuring and reporting… Meer
100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands… Meer
100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands… Meer
This practical guide to understanding how regulators build insight and form judgements will help organisations to develop their strategy and approach to engagement and to improve their regulatory outcomes… Meer
This book demonstrates that ethical treatment of everyone in an organization: 1. Will increase productivity in all the functional activities of the organization as well as its members. 2. Will ensure the growth of the organization as a result of continuous improvements that may have been initiated… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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