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Pagina 239 van 15.101 resultaten

Ada Maria Barone Emanuela Stagno

Artificial Intelligence along the Customer Journey

Gebonden EN20-12-20239783031487910

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the… Meer

€ 49,79

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Kejsi Sulaj Philip Kotler Uwe Sponholze.a.

An Instructor's Manual to H2H Marketing Case Studies

Gebonden EN08-02-20249783031490040

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom… Meer

€ 66,99

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Stefano Biazzo Teresa Alaniz

Emotion-Driven Innovation

Gebonden EN16-02-20249783031498763

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to… Meer

€ 96,99

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Androniki Kavoura Flavio Tiago Teresa Borges-Tiago

Strategic Innovative Marketing and Tourism

Paperback EN01-06-20259783031510403

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023… Meer

€ 48,99

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Francisco J. Martínez-López Susan M. Young Yangchun Li

Social Media Monetization

Gebonden EN24-09-20229783031145742

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives… Meer

€ 60,99

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Andrew Lim

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Gebonden EN30-10-20229783031153310

This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal… Meer

€ 55,89

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Martina Schiavello Vittoria Veronesi

The Evolution of Made in Italy

Gebonden EN02-01-20239783031156663

This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context… Meer

€ 55,89

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Adela del Río Ortega Claudio Di Ciccio Remco Dijkmane.a.

Business Process Management

Paperback EN07-09-20229783031161025

This book constitutes the refereed proceedings of the 20th International Conference on Business Process Management, BPM 2022, which took place in Münster, Germany, in September 2022. The 22 papers included in this book were carefully reviewed and selected from 98 submissions… Meer

€ 84,99

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Adriana Anamaria Davidescu Ana Maria Soares Mohamed Anis Bach Tobjie.a.

Digital Economy. Emerging Technologies and Business Innovation

Paperback EN23-09-20229783031170362

This book constitutes the proceedings of the 7th International Conference on Digital Economy, ICDEc 2022, which took place in Bucharest, Romania, in May 2022. The 15 full papers included in this volume were carefully reviewed and selected from 44 submissions… Meer

€ 60,99

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Constantine S. Katsikeas Petra Riefler Saeed Samiee

Key Developments in International Marketing

Gebonden EN13-03-20249783031173653

International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and… Meer

€ 235,09

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Philip Kotler Uwe Sponholz Waldemar Pförtsch

H2H-Marketing – von Menschen für Menschen

Gebonden DE10-04-20229783030918668

Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann. Unternehmen müssen heute die Beziehung zu den Menschen in den Mittelpunkt ihres unternehmerischen Wirkens setzen… Meer

€ 68,28

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Kojo Kakra Twum Ogechi Adeola Paul Katuse

Public Sector Marketing Communications, Volume II

Gebonden EN04-05-20239783031178627

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate… Meer

€ 208,39

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Bruno Tuffin Jörn Altmann José Ángel Bañarese.a.

Economics of Grids, Clouds, Systems, and Services

Paperback EN09-12-20219783030929152

This book constitutes the refereed proceedings of the 18th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2021, in September 2021. Due to COVID-19 pandemic the conference was held virtually hosted by the Libera Università Maria SS. Assunta (LUMSA), Rome, Italy… Meer

€ 60,99

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Petr WeinlichTereza Semerádová

Achieving Business Competitiveness in a Digital Environment

Paperback EN24-01-20239783030931339

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online… Meer

€ 168,99

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Dirk Morschett Richard Kühn Rudolf Grünig

The Strategy Planning Process

Gebonden EN24-08-20229783030939175

Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success… Meer

€ 66,99

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Francisco J. Martinez-Lopez

Advances in Digital Marketing and eCommerce

Paperback EN30-04-20249783031318382

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing… Meer

€ 293,61

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Francisco J. Martínez-López Juan Carlos Gázquez-Abad Katrijn Gielens

Advances in National Brand and Private Label Marketing

Gebonden EN20-05-20239783031328930

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers… Meer

€ 192,99

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Francisco J. Martinez-Lopez Juan Carlos Gazquez-Abad Katrijn Gielens

Advances in National Brand and Private Label Marketing

Paperback EN21-05-20249783031328961

€ 205,83

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Carys Egan-Wyer Emma Samsioe Kristina Bäckström

The Future of Consumption

Gebonden EN05-10-20239783031332456

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel?… Meer

€ 61,99

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Anupama Ambika Emmanuel Mogaji Jagdish N. Shethe.a.

Artificial Intelligence in Customer Service

Gebonden EN18-08-20239783031338977

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees… Meer

€ 196,19

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