Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
Bekijk resultaten in...
Alle productenManagementboekenSeminars + TrainingenOnline magazineSale
Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry. Meer
Highly visual, with diagrams, pull-out features and profiles of successful marketers, a guide to marketing's key subjects reveals that marketing must be informed by commercial law, corporate finance and the global economy as well as creative… Meer
The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers. Leadership Book of the Year 2023, as awarded by the Institute of Leadership Across all sectors, organizations’ fixation with functionality has meant that the 'human'… Meer
Presents 50 fun, creative, and cost-effective fundraising strategies from schools across the country and includes savvy organizing tips, guidance on ethical issues, and advice for avoiding mishaps. Meer
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Meer
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential. Meer
Divided into two parts – ‘Consumer-Driven Marketing Strategy’ and ‘Purpose-Driven Marketing Strategy’—this book emphasizes the importance of offering eco-friendly products, fostering meaningful local partnerships, and aligning marketing efforts with the values of conscious consumers. Meer
Blending deep industry insight with career-building strategies and thought leadership frameworks, the book speaks directly to engineers, operators, executives, and emerging talent navigating the challenge of visibility in a traditionally humble and hierarchical sector. Meer
This book examines the transformative impact of digital platforms on organizational management, communication, and ethics. Designed for researchers, advanced students, policymakers, and practitioners, this monograph is particularly relevant for those in fields such as strategic management, digital… Meer
Whilst gender budgeting, a field of public financial management (PFM), has gained increasing attention in recent years, the personal stories of the women driving this work have remained largely invisible… Meer
Unlike many AI books that take a purely technical or cheerleading angle, this book bridges strategy, management, technology, and policy to demystify the AI revolution and tackle the urgent question facing today’s leaders: How can we truly unlock value from AI? Meer
The International Conference on Business Innovation (ICOBI) marks its eighth successful edition this year, continuing its legacy as a premier academic platform that bridges the disciplines of Management and Education. Meer
The International Conference on Business Innovation (ICOBI) marks its eighth successful edition this year, continuing its legacy as a premier academic platform that bridges the disciplines of Management and Education. Meer
Drawing on powerful stories from intersectional voices, this book delivers practical frameworks for business leaders, executives, and changemakers to navigate backlash, dismantle outdated paradigms, and embed diversity, equity, and inclusion (DEI) into the strategic heart of their organisations. Meer
The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks. Meer
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its… Meer
Originally published in 1982 this dictionary gives the stories behind over 700 well-known brand names, from home medicines to everyday foods and drinks and from High Street stores to car and aircraft models. Meer
First published in 1938, The International Distribution of Raw Materials by Herman Kranold analyzes global resource distribution, production conditions, and political challenges. Featuring statistical tables and graphs, it remains essential for understanding resource management and international… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
Meer informatie over AI-books