Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution of travel products. The book covers the historical development of these intermediaries and explores their current state… Meer
This book comprehensively covers various aspects of research and development (R&D). Intended for a classroom or professional setting, the book provides valuable insights into the significance of R&D for organizations, its role in enhancing processes, reducing costs, increasing efficiency, and… Meer
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical… Meer
The three-volume set LNBIP 515, 516, 517 constitutes the refereed proceedings of the 23rd Wuhan International Conference, WHICEB 2024, which was held in Wuhan, China, in May 2024. The 109 full papers presented in these proceedings were carefully reviewed and selected from 354 submissions… Meer
This book constitutes the refereed proceedings of the 6th International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2024, held as part of the 26th HCI International Conference, HCII 2024, which took place in Washington, DC, USA, during June 29-July 4, 2024… Meer
This proceedings, HCI-CPT 2024, constitutes the refereed proceedings of the 6th International Conference on Cybersecurity, Privacy and Trust, held as Part of the 26th International Conference, HCI International 2024, which took place from June 29 - July 4, 2024 in Washington DC, USA… Meer
The automotive aftermarket is a part of the global value network that involves manufacturing, trading, distributing and developing goods and services to global and local automotive markets. Sustainable mobility and automobiles, from passenger cars to heavy-duty vehicles, are existentially linked to… Meer
Meet the creative minds shaping our world in Chief Design Officers At Work , the captivating new addition to the acclaimed At Work series from Apress. Explore the realm of design management, unveiling unique perspectives, strategies, and innovative approaches to building businesses with design in… Meer
There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let’s say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then… Meer
Learn how to leverage your own social media through techniques used by influencer agencies and successful digital marketers. Influencer marketing can amplify word of mouth and reputation to energize your own community… Meer
In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders… Meer
Researching audiences is a dynamic and intellectually challenging process that celebrates innovative approaches to consumer desires, needs, and behaviors. Whether you are working on a brand, product, or a strategic campaign, successfully reaching your target audience and meeting your objectives… Meer
In Build a Business You Love , #1 New York Times bestselling author and Ramsey Solutions Founder and CEO, Dave Ramsey breaks down the system that took his business from a card table in his living room to a $250 million operation… Meer
This collection studies new developments in postmillennial popular romance fiction. The book discusses romance in different countries and explores how the genre has always been sensitive to customer demands and market trends… Meer
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between… Meer
This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production… Meer
The three-volume book set LNAI 14734, 14735, and 14736 constitutes the refereed proceedings of 5th International Conference on Artificial Intelligence in HCI, AI-HCI 2024, held as part of the 26th International Conference, HCI International 2024, which took place in Washington, DC, USA, during June… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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