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Marc Oosterhout

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Cor Hospes

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 275 van 14.781 resultaten

Helmut Degen Stavroula Ntoa

Artificial Intelligence in HCI

Paperback EN02-06-20249783031606144

The three-volume book set LNAI 14734, 14735, and 14736 constitutes the refereed proceedings of 5th International Conference on Artificial Intelligence in HCI, AI-HCI 2024, held as part of the 26th International Conference, HCI International 2024, which took place in Washington, DC, USA, during June… Meer

€ 103,41

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J. B. MacKinnon

The Day the World Stops Shopping

Paperback EN02-06-20229781784709242

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did? We are using up the planet at almost double the rate it can regenerate… Meer

€ 19,69

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Shaimaa El Naggar

Muslim Identities in Contemporary Televangelists' Online Discourse

Gebonden EN30-10-20249783031679933

This book examines the discourse of Muslim televangelism in the West, particularly looking at the emergence of 'home-grown' televangelists who grew up in the West and deliver their sermons in English, addressing audiences in contexts such as the UK and the USA… Meer

€ 161,93

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Hanlie Smuts Knut Hinkelmann

Society 5.0

Paperback EN12-10-20249783031714115

This book constitutes of the revised selected papers from the 4th International Conference on Society 5.0, Society 5.0 2024, held in Moka, Mauritius, during June 26-28, 2024. The 29 full papers presented in this book were thoroughly reviewed and selected from a total of 76 qualified submissions… Meer

€ 118,04

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Mykola Maksymenko Orestis Georgiou Stephen Russo

R&D Management and Technology Commercialization

Gebonden EN27-05-20259783031867880

Industrial spending for research and development (R&D) initiatives is growing globally year on year, from both public and private investments. As this spending grows, so does the complexity of R&D organizations and processes… Meer

€ 147,30

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Mykola Maksymenko Orestis Georgiou Stephen Russo

R&D Management and Technology Commercialization

Paperback EN27-05-20269783031867910

€ 105,92

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Ali Meredith Sandeep Kumar

Mastering Your Invisalign Marketing

Paperback EN18-09-20269781918947038

This book demystifies consumer marketing, transforming complex concepts into practical, actionable strategies that help you connect with patients more effectively and achieve results. Meer

€ 24,01

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Ashley M, JD Wilson Catherine Nolan

Audacity to Spy

Paperback EN30-08-20149781935504795

Ever get the feeling you are being watched? The thieves that steal identities are using cutting-edge, high-tech tools that can take one fact from a social media site, another from an online travel survey, a third from a purchase made via the internet and even access highly confidential medical… Meer

€ 31,21

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Constantine S. Katsikeas Petra Riefler Saeed Samiee

Key Developments in International Marketing

Gebonden EN13-03-20249783031173653

International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and… Meer

€ 235,09

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Francisco J. Martinez-Lopez

Advances in Digital Marketing and eCommerce

Paperback EN30-04-20249783031318382

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing… Meer

€ 293,61

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Francisco J. Martinez-Lopez Juan Carlos Gazquez-Abad Katrijn Gielens

Advances in National Brand and Private Label Marketing

Paperback EN21-05-20249783031328961

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers… Meer

€ 205,83

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Lamberto Zollo Riccardo Rialti

Digital Transformation of SME Marketing Strategies

Paperback EN01-09-20249783031336485

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world… Meer

€ 191,19

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Aarti Saini Justin Paul Satyanarayana Parayitam

Contemporary Trends in Marketing

Paperback EN24-08-20249783031365911

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis… Meer

€ 205,83

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Cynthia Fraser

Business Statistics for Competitive Advantage with Excel and JMP

Paperback EN02-04-20259783031425578

This book is the latest title of the popular Excel textbook; redesigned, while including interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers. How can performance outcome drivers be identified?… Meer

€ 132,67

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Mariusz Nowostawski Sheikh Mohammad Idrees

Blockchain Transformations

Paperback EN13-02-20259783031495953

This book provides a guide for those looking to understand the potential of blockchain technology and its impact on various industries. The book provides an in-depth exploration of blockchain technology, its use cases, and the opportunities and challenges it presents… Meer

€ 88,77

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S. Umit Kucuk

Visualizing Marketing

Paperback EN23-03-20249783031182174

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts… Meer

€ 205,83

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Lee Cockerell

The Customer Rules

Paperback EN07-03-20139781781251225

Today, consumers have more choice than ever before. It's no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more… Meer

€ 22,57

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Ryan Holiday

Growth Hacker Marketing

Paperback EN02-10-20149781781254363

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker… Meer

€ 15,38

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Aaron M. Glazer Zoe Fraade-Blanar

Superfandom

Paperback EN06-04-20179781781255339

Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it… Meer

€ 16,82

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Cliff Lansley James Woodfall

The Heart of Finance

Paperback EN20-11-20249781781338841

The success of the relationship between financial adviser and client hinges on your ability to build meaningful connections. Being a financial adviser goes beyond conveying financial knowledge. Leveraging the power of emotional intelligence ensures you are better able to relate and respond to your… Meer

€ 25,45

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Memory Brands

Nieuw in Marketing

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Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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