Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Dinsdag in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Dinsdag in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Dinsdag in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Dinsdag in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Dinsdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Dinsdag in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Dinsdag in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Dinsdag in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Dinsdag in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Dinsdag in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Dinsdag in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Dinsdag in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Dinsdag in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,49
Verwacht 04-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Paperback EN27-04-20019781349425884
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer… Meer
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Paperback EN24-07-20149781349462988
Based on extensive archival research, Beyond Market and Hierarchy reconstructs how Fan waged modern China's war of salts. Led by his Jiuda Salt Industries, the nascent refined salt industry battled revenue farmers who, as a group, monopolized the production and distribution of evaporated salt. Meer
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Paperback EN01-01-20039781349510627
Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to… Meer
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Paperback EN04-03-20159781349493128
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and… Meer
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Paperback EN21-04-20219781349936243
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories… Meer
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Gebonden EN23-09-20049781403936035
In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation… Meer
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Gebonden EN07-06-20059781403947505
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007… Meer
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Gebonden EN14-09-20099781439803196
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process… Meer
€ 153,15
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Paperback EN24-01-20119781441936189
Enterprise IT infrastructure is getting increasingly complex. With the increase in complexity has arisen the need to manage it. Management in general can be seen as the process of assuring that a managed entity meets its expectations in a controlled and predictable manner… Meer
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Paperback EN29-10-20109781441937162
The development of net-centric approaches for intelligence and national security applications has become a major concern in many areas such as defense, intelligence and national and international law enforcement agencies… Meer
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Paperback EN29-10-20109781441938718
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century… Meer
€ 180,99
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Paperback EN11-02-20119781441940766
This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufacturing systems and mass customization; supply chain management and mass customization; and information systems and mass customization… Meer
€ 156,99
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Paperback EN29-10-20109781441940971
Past, Present and Future of Research in the Information Society examines the role of research and the production of knowledge in the information society, with special emphasis on developing areas of the world… Meer
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Paperback EN29-11-20109781441945334
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured… Meer
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Paperback EN13-10-20109781441946003
Metadata and Semantics is an edited volume based on the 2007 Conference on Metadata and Semantics Research (MTSR), now in its second meeting. Metadata research is a pluri-disciplinary field that encompasses all aspects of the definition, creation, assessment, management and use of metadata… Meer
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Paperback EN24-11-20109781441946027
Designing Organizations: 21st Century Approaches is a benchmark publication in the field of organization design. The recent development in organization design has been sporadic; hence, this book will be an important step in creating more thoughtful research and stronger empirical analyses that take… Meer
€ 138,99
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Paperback EN29-11-20109781441946041
Telecommunications Modeling, Policy, and Technology Examines the newer and emerging models of telecommunications technology that play instrumental roles in providing international economic and societal interconnectivity… Meer
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Gebonden EN06-08-20109781441960986
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media… Meer
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Gebonden EN12-08-20109781441963178
Chris Anderson's initial `Long Tail' analysis was released in 2004 just as the wave of mergers and acquisitions was sweeping the music publishing and radio industries. Music industry executives began looking for Anderson’s ‘Long Tail’ effect and with it the implied redistribution of royalty income… Meer
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Gebonden EN21-09-20109781441972781
A new model of business has emerged within the Digital-Economy called Internetworked Enterprise (IE); it’s a model that posits networks, communities of individuals and refusal of a centralized mindset as the core elements of the new frame of reference… Meer
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