Marketing

Nieuw in Marketing

Martin van Kranenburg

€ 29,99

Dinsdag in huis

Alles over het succesvol vinden en binden van klanten

Jos Burgers

€ 150,–

Dinsdag in huis

Eric de Haan

€ 24,99

Dinsdag in huis

Eduard van Brakel

€ 20,–

Dinsdag in huis

Alle nieuwe boeken in Marketing

Aanbiedingen in Marketing

Klaas Kroezen

€ 27,50

32,50

-16%

Verwacht 14-11-2026

A. van Arnhem

€ 22,95

29,99

-24%

Dinsdag in huis

Steven Van Belleghem

€ 22,95

29,99

-24%

Dinsdag in huis

Charlotte Meindersma

€ 11,95

25,–

-53%

Dinsdag in huis

Alle aanbiedingen in Marketing

TOP 5 Marketing

Jeanne Bakker

Jouw brein liegt

€ 32,99

Dinsdag in huis

Martin van Kranenburg

Van SEO naar GEO

€ 27,50

Dinsdag in huis

Stephan van Slooten

De strategische noodzaak van de derde ring

€ 34,99

Dinsdag in huis

Klaas Kroezen

Sales, Oprecht & ontspannen

€ 32,50

Dinsdag in huis

Jos Burgers

Superfijne klanten

€ 22,50

Dinsdag in huis

De top 100 Marketing

Online magazine

Preview | Marc Fauconnier

Je merk wordt overal gezien en nergens onthouden

Recensie | Nicol Tadema

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Preview | Eduard van Brakel

Van fillercontent naar killercontent - Winnen in Google en AI

Preview | Klaas Kroezen

Van klant naar fan - Waarom een tevreden klant nog geen fan is

Alles in Online magazine

Tips van de redactie

Marc Oosterhout

€ 37,50

Dinsdag in huis

Saskia Kerkhof

€ 32,50

Dinsdag in huis

Rik Riezebos

€ 32,50

Dinsdag in huis

Etienne Donicie

€ 29,95

Dinsdag in huis

Bekijk alle boeken in Marketing

Reserveer nu

Cor Hospes

€ 24,95

Verwacht 28-01-2027

Chantal Smink

€ 29,95

Verwacht 20-11-2026

Tom van Bommel

€ 22,50

Verwacht 24-11-2026

Wopke Hoekstra

€ 40,49

Verwacht 04-12-2026

Alles te reserveren in Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

Bekijk resultaten in...

Alle producten Managementboeken Seminars + Trainingen Online magazine Sale

Filteren 1

Pagina 298 van 14.781 resultaten

Basil G. Englis

Global and Multinational Advertising

Gebonden EN06-03-20179781138180635

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures… Meer

€ 153,15

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Michael Palm

Technologies of Consumer Labor

Gebonden EN10-11-20169781138186477

This book documents and examines the history of technology used by consumers to serve oneself. The telephone’s development as a self-service technology functions as the narrative spine, beginning with the advent of rotary dialing eliminating most operator services and transforming every local… Meer

€ 252,65

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

F.C. Simon

Meta-Regulation in Practice

Gebonden EN30-05-20179781138233720

Meta-regulation presents itself as a progressive policy approach that can manage complexity and conflicting objectives better than traditional command and control regulation. It does this by ‘harnessing’ markets and enlisting a broad range of stakeholders to reach a more inclusive view of the public… Meer

€ 252,65

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Janice MacLennan

Brand Planning for the Pharmaceutical Industry

Paperback EN23-09-20169781138247826

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and… Meer

€ 91,70

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

João de Matos Stewart Clegg

Sustainability and Organizational Change Management

Paperback EN16-06-20179781138294868

There is no bigger challenge for organizational change management in the contemporary world than achieving greater sustainability. The challenges associated with sustainable development are multifaceted, including criteria pertaining to the delivery of environmental, social, ethical and economic… Meer

€ 80,–

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Graeme Martin Susan Hetrick

Corporate Reputations, Branding and People Management

Gebonden EN18-09-20189781138407879

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management… Meer

€ 308,26

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Aodheen McCartan Mairead Brady Mark Durkin

Social Media and Interactive Communications

Gebonden EN14-07-20169781138658592

The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the… Meer

€ 252,65

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Marco A. Gardini Markus Schuckert Michael C. Ottenbacher

The Routledge Companion to International Hospitality Management

Gebonden EN10-11-20209781138386372

The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion… Meer

€ 381,42

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

John Brierley Nigel Hill

How to Measure Customer Satisfaction

Gebonden EN11-08-20179781138407855

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing… Meer

€ 308,26

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Daniel Hanson

Cultivating Common Ground

Gebonden EN28-06-20179781138414471

Caring is a nitty-gritty process. Cultivating Common Ground teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. Caring relationships to our work and each other give meaning to our work and provide a powerful source of energy for our… Meer

€ 308,26

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Pauline Maclaran

Critical Marketing

Gebonden EN20-11-20179781138441194

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject… Meer

€ 344,84

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Frank Withey Geoff Lancaster

CIM Coursebook 06/07 Marketing Fundamentals

Gebonden EN04-07-20179781138441200

Elsevier/Butterworth-Heinemann‘s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed… Meer

€ 100,48

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Clarissa Lins Heiko Spitzeck

Talking Sustainability in the Boardroom

Gebonden EN03-07-20189781138495012

A Global CEO study by Accenture and the UN Global Compact has shown that 94% of CEOs think that their board should discuss sustainability. And yet there is a real danger that boards are not living up to expectations on sustainability, paying lip-service to the concept rather than fully embedding… Meer

€ 252,65

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

F. Kohlbacher

International Marketing in the Network Economy

Paperback EN23-10-20079781349354085

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based… Meer

€ 61,99

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

C. Dennis

Objects of Desire

Gebonden EN23-11-20049781403901705

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres… Meer

€ 61,99

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

P. Kuchinka

Levels of Corporate Globalization

Gebonden EN30-04-20049781403936257

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management… Meer

€ 122,99

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

Colin Shaw John Ivens

Building Great Customer Experiences

Paperback EN13-09-20029781403939494

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success… Meer

€ 61,99

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

E. Martin

Marketing Identities Through Language

Gebonden EN30-11-20059781403949844

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing… Meer

€ 122,99

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

M. Marinov

Marketing in the Emerging Markets of Islamic Countries

Gebonden EN28-11-20069781403991737

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges… Meer

€ 61,99

In winkelwagen

Levertijd ± 9 werkdagen

Gratis verzonden

Larry Reynolds

The Business Leader's Guide to the Low-carbon Economy

Gebonden EN07-11-20129781409423515

Rising energy prices and concerns about climate change are driving us towards a new kind of economy - a low-carbon economy. What will this low-carbon economy be like, and what does your business have to do to prosper in this new business environment?… Meer

€ 252,65

In winkelwagen

Levertijd ± 11 werkdagen

Gratis verzonden

Uw winkelwagen

Marketing

Memory Brands

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

Tips van de redactie

Reserveer nu

GEO - Zichtbaar zijn in de antwoorden van AI

Marketing

Bekijk resultaten in...

Filter de resultaten

Actieve filters 1

Managementrubriek

Onderwerp

Uitgever

Aanbevolen

Producten

Taal

Serie

Ministerie

Juridica

Trefwoorden

Prijs

Rubrieken

Producten

Auteurs

Trefwoorden

Artikelen

Kies een sorteerwijze

Bekijk resultaten in...

Marketing

Memory Brands

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

Tips van de redactie

Reserveer nu

GEO - Zichtbaar zijn in de antwoorden van AI

Marketing

Bekijk resultaten in...

Filter de resultaten

Actieve filters 1

Managementrubriek

Onderwerp

Uitgever

Aanbevolen

Producten

Taal

Serie

Ministerie

Juridica

Trefwoorden

Prijs

Rubrieken

Producten

Auteurs

Trefwoorden

Artikelen

Kies een sorteerwijze

Bekijk resultaten in...

Boek niet gevonden? Wij gaan voor u op zoek!

Recensiebeleid

AI-book

Wat is een AI-book?

Geef uw beoordeling