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Pagina 301 van 14.781 resultaten

Hongxiu Li Li Yan Weijun Wange.a.

Integration and Innovation Orient to E-Society Volume 2

Gebonden EN12-10-20079780387754932

The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured… Meer

€ 120,99

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Bruce L. Golden Edward A. Wasil S. Raghavan

Telecommunications Modeling, Policy, and Technology

Gebonden EN07-03-20089780387777795

Telecommunications Modeling, Policy, and Technology Examines the newer and emerging models of telecommunications technology that play instrumental roles in providing international economic and societal interconnectivity… Meer

€ 180,99

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Andrew V. Metcalfe Paul S.P. Cowpertwait

Introductory Time Series with R

Paperback EN09-06-20099780387886978

This book gives you a step-by-step introduction to analysing time series using the open source software R. Each time series model is motivated with practical applications, and is defined in mathematical notation… Meer

€ 68,09

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Robert Bocock

Consumption

Paperback EN04-11-19939780415069625

This book analyzes the main post-war features of consumption. It traces the historical development of consumption and discusses the major contributions made by sociologists in discussing the subject. Robert Bocock is Senior Lecturer in Sociology at the Open University. Meer

€ 82,92

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John Brewer Roy Porter

Consumption and the World of Goods

Paperback EN13-10-19949780415114783

The study of past society in terms of what it consumes rather than what it produces is - relatively speaking - a new development. The focus on consumption changes the whole emphasis and structure of historical enquiry… Meer

€ 176,56

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Aino Halinen

Relationship Marketing in Professional Services

Gebonden EN14-11-19969780415146074

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client. Meer

€ 308,26

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David B Clarke

Consumer Society and the Post-modern City

Gebonden EN24-04-20039780415205146

The fact that we inhabit a consumer society has incredibly far-reaching implications. Working through the often controversial ideas of the consumer society's most influential theorists, Jean Baudrillard and Zygmunt Bauman, this book assesses the ways in which consumerism is reshaping the nature and… Meer

€ 276,06

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David Lyon

Surveillance as Social Sorting

Gebonden EN24-10-20029780415278720

Surveillance happens to all of us, everyday, as we walk beneath street cameras, swipe cards, surf the net. Agencies are using increasingly sophisticated computer systems - especially searchable databases - to keep tabs on us at home, work and play… Meer

€ 276,06

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David Glen Mick S. Ratneshwar

Inside Consumption

Gebonden EN11-08-20059780415341936

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the… Meer

€ 276,06

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Antonella Caru Bernard Cova

Consuming Experience

Paperback EN07-12-20069780415382441

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an… Meer

€ 91,70

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James Vercammen

Agricultural Marketing

Gebonden EN21-04-20119780415480437

The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand… Meer

€ 308,26

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Wilfred Dolfsma

Consuming Symbolic Goods

Paperback EN20-02-20099780415491389

The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have up to recently generally ignored the topic… Meer

€ 75,61

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David Jarach

Airport Marketing

Gebonden EN28-07-20059780754640851

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities… Meer

€ 214,60

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Kaela Jubas

The Politics of Shopping

Paperback EN18-12-20179780815347514

This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo… Meer

€ 63,90

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Milenko Gudic Patricia Flynn Tay Keong Tan

Struggles and Successes in the Pursuit of Sustainable Development

Gebonden EN25-06-20209780815351764

The challenges associated with the struggles for attainment of the Sustainable Development Goals (SDGs) and objectives are as diverse and complex as the variety of human societies, national conditions and natural ecosystems worldwide… Meer

€ 252,65

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Markus Wohlfeil

Celebrity Fans and Their Consumer Behaviour

Gebonden EN08-02-20189780815387275

Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday… Meer

€ 252,65

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Baker Ahmad Alserhan

The Principles of Islamic Marketing

Gebonden EN20-11-20179780815398110

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book… Meer

€ 252,65

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Daniela Leonini Ghalia Boustani

A Fashion Retailer’s Guide to Thriving in Turbulent Times

Paperback EN01-12-20229781032002255

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes… Meer

€ 55,12

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Andreas Chatzidakis Elizabeth Parsons Pauline Maclarane.a.

Contemporary Issues in Marketing and Consumer Behaviour

Paperback EN31-07-20239781032062006

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on… Meer

€ 69,75

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Thomas Sinclair

Eastern Trade and the Mediterranean in the Middle Ages

Paperback EN30-06-20219781032083407

At the end of the High Middle Ages in Europe, with buying power and economic sophistication at a high, an itinerary detailing the toll stations along a commercial artery carrying eastern goods (from China, India and Iran) towards Europe was compiled, and later incorporated in the well-known trading… Meer

€ 71,22

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Van fillercontent naar killercontent - Winnen in Google en AI

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