Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Dinsdag in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Dinsdag in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Dinsdag in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Dinsdag in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Dinsdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
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5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Dinsdag in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Dinsdag in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Dinsdag in huis
Marketing Top Models
Frederik Picard
€ 29,99
Dinsdag in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,49
Verwacht 04-12-2026

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Gebonden EN13-11-20179789811052170
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive… Meer
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Gebonden EN12-04-20189789811070396
This book integrates the basic theories (GST and Parson’s AGIL framework), applying them to the components of social systems, state-run and business firms. China’s development experience offers a valuable case study that can provide readers deeper insights into this comparatively young discipline… Meer
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Paperback EN25-04-20189789811083624
This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments… Meer
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Gebonden EN28-05-20189789811300790
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges… Meer
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Gebonden EN28-01-20199789811326271
This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and international leading technology… Meer
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Paperback EN09-02-20199789811343254
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges… Meer
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Paperback EN11-01-20199789811345975
This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and… Meer
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Paperback EN01-02-20199789811346859
This is the first book dedicated to the scrutinization of Myanmar's unofficial foreign exchange market, its roots in restrictive administrative controls on foreign exchange and international trade, and its effects on the country’s economic performance… Meer
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Paperback EN05-09-20209789811393808
This book asks fundamental questions about the extent to which India is participating in the global shift towards knowledge-based forms of competitiveness. It charts Indian performance and progress using a unique framework benchmarked against fourteen other countries… Meer
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Paperback EN18-09-20209789811534751
This open access book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and emerging economies. It stems from the recognition that the accelerated pace of economic globalization has generated production and consumption patterns that are… Meer
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Gebonden EN31-03-20209789811537684
This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not… Meer
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Gebonden EN27-11-20209789811547034
This book offers a comprehensive overview of Japan’s media policies. In light of the attention Japanese media content has attracted in recent years, not only in Japan but also overseas, the book examines the media industry that supports such content… Meer
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Gebonden EN07-10-20219789811624339
The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry’s overall development potential… Meer
€ 204,99
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Paperback EN26-07-20229789811624568
This book discusses the current trends in luxury and jewelry and presents how to make these sustainable for a better future. In the age of sustainability, we increasingly see how designers and consumers begin to think beyond a product's look&feel and operation, and are especially concerned about… Meer
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Gebonden EN25-06-20219789811631153
This book examines the nature of the marketization of corporate boards following the introduction of the split share reform, corporate board and shareholder relations, corporate performance, and risk-taking conduct in China… Meer
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Paperback EN10-09-20229789811642999
The last four years have seen significant damage in US-China relations that will take years to rebuild. Early signs within the Biden Administration indicate that an expeditious return to strong Sino-US ties is premature at best… Meer
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Paperback EN24-03-20239789811652707
This book explores cultural polarization resultant decline in social cohesion in society and how information and communication technologies exacerbate the cultural polarization through phenomenon such as “echo chambers” of information that damage the quality of online discourse… Meer
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Paperback EN04-03-20239789811654633
This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the… Meer
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Gebonden EN13-02-20229789811658679
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before… Meer
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Gebonden EN02-02-20229789811666865
This book presents a post-COVID glimpse at how top Chinese policymakers and intellectuals understand China's future in global international relations, reviewing the global economy, China’s economy, society and diplomacy, and the international situation… Meer
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