Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Dinsdag in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Dinsdag in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Dinsdag in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Dinsdag in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Dinsdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Dinsdag in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Dinsdag in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Dinsdag in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Dinsdag in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Dinsdag in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Dinsdag in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Dinsdag in huis
Marketing Top Models
Frederik Picard
€ 29,99
Dinsdag in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,49
Verwacht 04-12-2026

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 323 van 15.040 resultaten
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Paperback EN05-05-20249789811993251
This book objectively represents the status quo and trends of world Internet development in 2021, systematically summarizes Internet development in major countries and regions, and deeply analyzes new development condition and trends in key fields of Internet, in terms of eight aspects, i.e… Meer
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Gebonden EN01-12-20249789819786879
The 2nd edition of Sustainable Human Resource Management: Strategies, Practices and Challenges delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh topics like 'Corporate Sustainability Business Strategy Context for Sustainable HRM,' 'High-Performance… Meer
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Paperback EN16-10-20249789819951208
This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on… Meer
€ 216,99
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Gebonden EN13-01-20249789819986569
This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums… Meer
€ 171,79
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Gebonden EN19-05-20249789819992904
This book demonstrates why and how social activism targeting companies can produce unintended consequences. While it is challenging for social movement organizations (SMOs) to successfully change corporate behavior, it is even more difficult or impossible for SMOs to control the spillover effects of… Meer
€ 144,99
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Paperback EN19-12-20249798868809705
Pro WordPress is your ultimate guide to unlocking the full potential of the world's leading content management system. From novice bloggers to seasoned developers, this comprehensive resource offers a step-by-step journey through every aspect of WordPress customization, security and performance… Meer
€ 72,99
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Paperback EN28-09-20119781461284246
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of… Meer
€ 180,99
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Paperback EN31-10-20129781461353607
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand… Meer
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Paperback EN29-10-20129781461354093
Foundations of Web Technology covers the basics of Web technology while being specialized enough to add value to experienced professionals working in this field. Most books on the Web focus on programmatic aspects of languages such as Java, JavaScript, or description of standards such as Hypertext… Meer
€ 180,99
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Paperback EN17-10-20129781461371045
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous… Meer
€ 336,99
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Paperback EN14-12-20119781461386117
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the… Meer
€ 60,99
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Gebonden EN27-11-20129781461451242
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible… Meer
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Gebonden EN09-12-20099781844074877
Packaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are encouraged to 'reduce, re-use and recycle', Designing for Re-Use proposes that domestic re-use is the 'Cinderella' of this trinity, because it is under researched and little understood… Meer
€ 252,65
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Paperback EN25-10-20139781461429760
Significant recent changes in the structure and composition of households make the study of the economic relationships within the household of particular interest for academics and policy-makers. In this context, Household Economic Behaviors , through its focus on theoretical and empirical chapters… Meer
€ 122,99
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Gebonden EN10-09-20149781472432094
Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber… Meer
€ 252,65
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Gebonden EN28-03-20159781472433411
Around the world the focus is on the relationship between ethics and governance codes and how widely this should be interpreted. Sustainability has three main accepted dimensions: economic growth, social responsibility, and environmental protection… Meer
€ 252,65
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Gebonden EN04-04-20169781472434852
Indigenous peoples are an intrinsic part of countries like Australia, New Zealand, Canada, Finland, USA, India, Russia and almost all parts of South America and Africa. A considerable amount of research has been done during the twentieth century mainly by anthropologists, sociologists and linguists… Meer
€ 252,65
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Gebonden EN02-06-20179781472456403
Global diversity and inclusion management practice is in a state of arrested development. Leaders and practitioners are caught in grooves which are no longer effective, if they ever were. In Dismantling Diversity Management , Dr. Jude Smith Rachele takes a big leap in propounding that businesses… Meer
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Gebonden EN27-07-20179781472469205
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of… Meer
€ 282,82
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Gebonden EN27-05-20169781472477033
As leaders increasingly understand the importance of good safety practice to support their business objectives, safety and health practitioners develop better tools and solutions. However, there is still a gulf between these two groups where engagement, communication and shared understanding can be… Meer
€ 100,48
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