Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Within the developed world, airlines have responded to the advice of advocates for corporate social and environmental responsibility (CSER) to use the intertwined dimensions of economics, society and environment to guide their business activities… Meer
Workplace diversity has become increasingly relevant to academics and practitioners alike. Often, this issue is tackled merely from a business-oriented/managerial point of view. Yet such a single-level perspective fails to acknowledge both the macro-societal context wherein companies and… Meer
Information Systems: The e-Business Challenge Indisputable, e-Business is shaping the future inspiring a growing range of innovative business models. To bring it to the point: the Internet has redefined the way electronic business is performed… Meer
Winner of Choice Magazine - Outstanding Academic Titles for 2007 Sustainability promises both reduced environmental impacts and real cash savings for any organization - be it a business, non-profit/NGO or government department… Meer
Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success?… Meer
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes… Meer
This book does not set out once more to raise the alarm to encourage us to take radical measures to head off climate chaos. There have been any number of books and reports in recent years explaining just how dire the future looks and how little time we have left to act… Meer
The Internet of Things (IoT) is the notion that nearly everything we use, from gym shorts to streetlights, will soon be connected to the Internet; the Internet of Everything (IoE) encompasses not just objects, but the social connections, data, and processes that the IoT makes possible… Meer
The Strategist's Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the Saïd Business School, University of Oxford. Meer
The Strategist's Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the Saïd Business School, University of Oxford. Meer
This book adopts a network perspective that conceptualizes organizational structure as a landscape of interconnected networks composed of actors' interactions and relationships.Drawing on empirical studies conducted across diverse organizational contexts, the book develops a unified theory and… Meer
This book adopts a network perspective that conceptualizes organizational structure as a landscape of interconnected networks composed of actors' interactions and relationships.Drawing on empirical studies conducted across diverse organizational contexts, the book develops a unified theory and… Meer
The Data Analytics Advantage is a practical guide to social media analytics for anyone looking to understand and leverage social media data. It blends academic concepts with real-world examples, making complex ideas accessible without requiring advanced technical skills… Meer
Most corporate purpose initiatives fail, not from bad intentions but from flawed implementation. This book explains how to overcome this. Drawing on empirical academic studies, the authors introduce the CLARITY framework: seven levers that connect purpose-based leadership to measurable performance… Meer
Before the advent of television, reading was among the most popular of leisure activities. In this lively and scholarly study, Joseph McAleer draws on a wide variety of resources to examine the size and complexion of the reading public and the development of an increasingly commercialized publishing… Meer
This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and… Meer
This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer… Meer
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome… Meer
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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