Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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The book offers new critical insights into the relationship between corporate social responsibility (CSR) and sustainable development in Africa. The extent to which CSR initiatives can contribute to sustainable development in Africa remains debatable… Meer
Discover 282 marketing and sales strategies proven to make more money for you! A self-made multimillionaire and business development expert,Brad Sugars helps you identify your company's hidden “goldmines,” dramatically boost your bottom line, and get on the fasttrack to big profits… Meer
Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business ’s Best Business Books of the Year "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be."… Meer
PROVEN NONVERBAL STRATEGIES THAT WIN SALES When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal… Meer
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age… Meer
Before the advent of television, reading was among the most popular of leisure activities. In this lively and scholarly study, Joseph McAleer draws on a wide variety of resources to examine the size and complexion of the reading public and the development of an increasingly commercialized publishing… Meer
Political consumerism is turning the market into a site for politics and ethics. It is consumer choice of producers and products on the basis of attitudes and values of personal and family well-being as well as ethical or political assessment of business and government practice… Meer
This major new contribution to the study of consumption examines how dominant groups express and display their sense of superiority through material and aesthetic attributes, demonstrating that differences from one society to another, and across historical periods, challenge current understandings… Meer
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together… Meer
The analysis of social distinction cannot indefinitely remain confined to logics of reasoning that are markedly ethnocentric. Rather than just applying the consecrated schemes of Veblen or Bourdieu, Daloz provides new foundations in this book for understanding 21st Century Dubai, China, Russia and… Meer
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and… Meer
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local… Meer
If you're keen to enhance your sales skills set - look no further than DK's new and improved practical guide to selling. Learn how to build relationships, present your product and negotiate successfully to achieve the best business results… Meer
Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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