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De strategische noodzaak van de derde ring

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Martin van Kranenburg

Van SEO naar GEO

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Klaas Kroezen

Sales, Oprecht & ontspannen

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Saskia Kerkhof

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Irene van Cappellen

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Frederik Picard

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Janneke van Meenen

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Tom van Bommel

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Stephan van Slooten

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Pagina 367 van 15.464 resultaten

Rubriek: Marketing

Charles Blankson Stanley Coffie

Branding and Positioning in Base of the Pyramid Markets in Africa

Paperback EN01-04-20219780367777531

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP)… Meer

€ 72,38

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Burton Saint John III

Public Relations and the Corporate Persona

Paperback EN12-12-20199780367874650

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations… Meer

€ 71,15

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D.G. Brian Jones Mark Tadajewski

The Routledge Companion to Marketing History

Paperback EN12-12-20199780367868710

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process… Meer

€ 77,12

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Thomas Anker

Truth in Marketing

Paperback EN12-12-20199780367872281

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not… Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue… Meer

€ 39,80

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Jan Svejnar Paul F Lagunes

Corruption and the Lava Jato Scandal in Latin America

Gebonden EN14-07-20209780367904135

Corruption and the Lava Jato Scandal in Latin America brings together key international and interdisciplinary perspectives to shine new light on Lava Jato, or Operation Car Wash, Latin America’s largest corruption scandal to date… Meer

€ 251,60

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Daniel Miller

Acknowledging Consumption

Paperback EN22-06-19959780415106894

A multi-disciplinary overview providing new theories, critical analyses and the latest reasearch on this very fashionable topic. Includes chapters on consumption studies in anthropology, economics, history, sociology and many more areas. Meer

€ 65,10

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Fiona Mclean

Marketing the Museum

Gebonden EN26-12-19969780415103923

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product'… Meer

€ 251,60

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Andrew Blake Barry Richards Iain MacRurye.a.

Buy This Book

Paperback EN05-12-19969780415141321

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research… Meer

€ 63,64

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Patrick Forsyth Robin Birn

Marketing in Publishing

Paperback EN26-06-19979780415151344

Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement… Meer

€ 63,64

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Lorna Weatherill

Consumer Behaviour and Material Culture in Britain, 1660-1760

Paperback EN05-12-19969780415151849

This is a detailed study of the material lives of the middle classes in the pre-industrial era, a period which saw considerable growth in consumption. Lorna Weatherill has brought her highly important survey up-to-date in the light of new research… Meer

€ 86,95

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Daniel Miller Michael Rowlands Peter Jackson

Shopping, Place and Identity

Gebonden EN21-05-19989780415154604

Engages in key debates in contemporary consumption and identity studies, yet presents a firmly grounded study that will complement the more speculative writing about shopping, place and identity that has developed in recent years. Meer

€ 251,60

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David Carson Jim Bell Stephen Brown

Marketing Apocalypse

Paperback EN11-12-19979780415173568

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century… Meer

€ 101,52

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Adrian Furnham Barrie Gunter

Children as Consumers

Paperback EN26-03-19989780415185356

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon… Meer

€ 75,29

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Barbara Lewis Richard Varey

Internal Marketing: Directions for Management

Paperback EN24-08-20009780415213189

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing… Meer

€ 101,52

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Andrew Crane

Marketing, Morality and the Natural Environment

Gebonden EN26-10-20009780415213820

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and… Meer

€ 76,75

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Celia Lury

Brands

Paperback EN12-08-20049780415251839

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of… Meer

€ 92,78

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David Travis

E-Commerce Usability

Paperback EN05-12-20029780415258340

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and… Meer

€ 127,75

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Jeb Brooks William Brooks

Perfect Phrases for the Sales Call, Second Edition

Paperback EN16-01-20119780071745048

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEDON'T MISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIES How do you get face time with someone who doesn't accept sales calls? What is the best way to present the value of your offering? How do you handle price objections?… Meer

€ 27,21

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Paul Myerson

Lean Retail and Wholesale

Gebonden EN16-06-20149780071829854

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Best practices for implementing Lean techniques in retail and wholesale “ Lean Retail & Wholesale is a highly… Meer

€ 63,64

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Pam Didner

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

Paperback EN16-10-20149780071840972

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent… Meer

€ 38,87

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

Jouw brein liegt - ‘Wat een heerlijk boek’

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