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Pagina 370 van 15.416 resultaten

Rubriek: Marketing

Chong-Sup Kim Jie Guo Nobuaki Hamaguchi

Cutting the Distance

Paperback EN01-10-20189789811324345

This book represents a valuable contribution to the study of Asia–Latin America relations from the unprecedented collaboration of leading Latin American specialists of China, Japan, and Korea, representing views from their respective countries… Meer

€ 66,99

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Kazuyuki Nakamura Kota Sugahara Minoru Kunizakie.a.

Advances in Local Public Economics

Gebonden EN05-03-20199789811331060

This book introduces recent developments in both theoretical and empirical analyses of local public economics. Theories of those economics as well as empirical analyses have been developed dramatically in various directions in recent years… Meer

€ 132,99

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Jin Su Ting Chi Yingjiao Xu

Chinese Consumers and the Fashion Market

Paperback EN09-02-20199789811341489

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental… Meer

€ 204,99

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Arijit Sikdar Vijay Pereira

Business and Management Practices in South Asia

Paperback EN19-01-20199789811346262

This book presents case studies of South Asian companies that have strategic business implications, highlighting the complex interplay of business and social dynamics in South Asia. This region is a wide agglomeration of very different countries that share somewhat common cultures and issues and yet… Meer

€ 122,99

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Ailie K. Y. Tang Amy C. Y. Yip Chun-Hung Chiue.a.

Contemporary Case Studies on Fashion Production, Marketing and Operations

Paperback EN09-02-20199789811349843

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations… Meer

€ 204,99

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Louise Young Per Vagn Freytag

Collaborative Research Design

Paperback EN29-12-20189789811352911

This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process… Meer

€ 192,99

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Friedemann Köster

Multidimensional Analysis of Conversational Telephone Speech

Paperback EN23-12-20189789811353468

This book presents a new diagnostic information methodology to assess the quality of conversational telephone speech. For this, a conversation is separated into three individual conversational phases (listening, speaking, and interaction), and for each phase corresponding perceptual dimensions are… Meer

€ 132,99

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Jian Wang

Economic Analysis of Industrial Agglomeration

Paperback EN23-12-20189789811356346

This book investigates the industrial agglomeration and dispersion within a country under trade liberalization and interregional integration by considering both economic forces and geographical elements… Meer

€ 60,99

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Angappa Gunasekaran Eve Man Hin Chan

Belt and Road Initiative – Collaboration for Success

Gebonden EN30-01-20209789811515248

This book presents a series of studies analyzing critical factors that promote and constrain textile & clothing (T&C) production and trade in the Belt & Road (B&R) countries, and forces that drive the restructuring and transforming of global T&C supply chain and operations in the B&R context… Meer

€ 120,99

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Prabir De Selim Raihan

Trade and Regional Integration in South Asia

Paperback EN29-04-20219789811539343

Gathering contributions from leading academics and international trade experts from South Asia, this book is dedicated to the late Dr. Saman Kelegma, whose untimely death in June 2017 left a huge void in the field of regional economic cooperation… Meer

€ 120,99

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Chinese Academy of Cyberspace Studies

China Internet Development Report 2018

Paperback EN27-07-20219789811540455

This book is an important outcome of the Fifth World Internet Conference. It provides a comprehensive review of China’s Internet development, especially the new practice and achievement in 2018. And it offers a systematic account of China’s experience in Internet development and governance… Meer

€ 120,99

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Himadri Roy Chaudhuri Russell W. Belk

Marketization

Paperback EN14-05-20219789811545160

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects… Meer

€ 120,99

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Akira Shimizu

New Consumer Behavior Theories from Japan

Gebonden EN21-04-20219789811611261

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model… Meer

€ 180,99

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Park Thaichon Vanessa Ratten

COVID-19, Technology and Marketing

Paperback EN12-07-20229789811614446

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing… Meer

€ 208,39

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Yingchun Zang Yuli Bai

Fashion in 21st Century China

Paperback EN27-10-20229789811629280

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the… Meer

€ 192,99

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Damian Morgan Donna Pendergast Jeff Wilkse.a.

Tourist Health, Safety and Wellbeing in the New Normal

Gebonden EN01-12-20219789811654145

The COVID-19 pandemic has changed the face of international and domestic tourism and sharply focused attention on the importance of tourist health, safety and wellbeing like never before. This book offers a unique perspective on the challenges facing the world’s largest service industry to protect… Meer

€ 216,99

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Ofer Mintz

The Post-Pandemic Business Playbook

Paperback EN14-02-20239789811658709

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before… Meer

€ 43,69

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Vanessa Ratten

Oceania Entrepreneurship

Gebonden EN12-01-20229789811673405

This book focuses on the growth of entrepreneurship in Oceania. This means focusing on cultural endeavors as well as digital and technology-based forms of entrepreneurship. It is the first to explore how Oceania has a distinctive type of business appeal given its strategic position in the world… Meer

€ 196,19

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William Philip Wall

Global Competitiveness

Gebonden EN04-01-20229789811677540

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market… Meer

€ 90,99

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Ashish Gupta Badri Narayanan Gopalakrishnan Tavishi Tewary

Sustainability in the Gig Economy

Gebonden EN20-05-20229789811684050

This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and… Meer

€ 168,99

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