Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis

Hoe vind je me?

Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
€ 29,95

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Gebonden EN27-09-20219780367553630
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies… Meer
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Paperback EN22-04-20219780367529505
With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your… Meer
€ 56,56
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Paperback EN12-12-20199780367882013
Workplace bullying is a severe and pervasive problem around the globe and in particular in the United States where no meaningful steps have been taken to address this problem. This book will help readers to understand and to define workplace bullying to be able to prevent, detect, remedy and… Meer
€ 69,72
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Gebonden EN03-10-20209783030541194
This book discusses how technological innovations have affected the resolution of disputes arising from electronic commerce in the European Union, UK and China. Online dispute resolution (ODR) is a form of alternative dispute resolution in which information technology is used to establish a process… Meer
€ 156,99
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Gebonden EN04-05-20219783030542917
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested… Meer
€ 120,99
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Gebonden EN07-01-20219783030542955
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between… Meer
€ 180,99
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Paperback EN07-01-20229783030542986
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between… Meer
€ 180,99
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Gebonden EN27-03-20219783030620363
Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works… Meer
€ 180,99
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Gebonden EN06-11-20209783030624118
This book constitutes the refereed proceedings of the 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, held in Valencia, Spain, in November 2020. The conference was held virtually. The 53 full papers were carefully reviewed and selected from 135 submissions… Meer
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Paperback EN03-12-20209783030646417
This book constitutes the refereed proceedings of the 5th International Conference, ICDEc 2020, held in Bucharest, Romania, in June 2020. Due to the COVID-19 pandemic the conference took place virtually… Meer
€ 78,99
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Paperback EN28-06-20229783030769925
This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel concepts, describes the end-to-end process, and connects the various pieces of the puzzle to offer a holistic view… Meer
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Paperback EN01-06-20219783030778194
This two-volume set LNCS 12777 and 12778 constitutes the thoroughly refereed proceedings of the 12th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2021, which was held virtually as part of the 23rd HCI International… Meer
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Gebonden EN12-01-20229783030781835
This book shows how blockchain technology can transform the Internet, connecting global businesses in disruptive ways. It offers a comprehensive and multi-faceted examination of the potential of distributed ledger technology (DLT) from a new perspective: as an enabler of the Internet of Value (IoV)… Meer
€ 90,99
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Gebonden EN30-11-20219783030783020
This book discusses recent research and applications about intelligent processing practices and tools for e-commerce data, information and knowledge. The authors first explain how advances in intelligent processing of data, information and knowledge that has wildly been used in e-commerce… Meer
€ 144,99
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Paperback EN29-08-20219783030790318
This book provides empirical evidence and statistical analyses to uncover answers to some of the most debated questions in the NBA. The sports world lives and breathes off of debates on who deserves an MVP award, and which athletes should be considered all-stars… Meer
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Paperback EN23-08-20159783319032900
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods… Meer
€ 216,99
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Paperback EN04-08-20149783319085081
This book constitutes the refereed proceedings of the 11th International Conference on Detection of Intrusions and Malware, and Vulnerability Assessment, DIMVA 2014, held in Egham, UK, in July 2014. The 13 revised full papers presented together with one extended abstract were carefully reviewed and… Meer
€ 58,60
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Paperback EN05-08-20149783319103587
This book constitutes the refereed proceedings of the 11th International Conference on Mobile Web and Information Systems, MobiWIS 2014, held in Barcelona, Spain, in August 2014. The 24 papers presented were carefully reviewed and selected from 75 submissions and cover topics such as: mobile… Meer
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Paperback EN26-11-20149783319127620
This book analyzes the wrapping and packaging machinery sector in the Emilia/Bologna district in Italy and compares the most recent trends with those in the industry in Schwäbisch Hall and Waiblingen, Baden-Württemberg, Germany, which represents a direct rival… Meer
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