Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
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When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
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5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
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Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
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De Offertebijbel
Saskia Kerkhof
€ 32,50
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Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis

Hoe vind je me?

Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
€ 29,95

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 430 van 14.653 resultaten
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Gebonden EN16-03-20159783319131580
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior… Meer
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Gebonden EN13-08-20189783319928333
This book analyses the fast spread of free trade agreements (FTAs) across the globe, their content and their economic impact. In the wake of Brexit and the new protectionism of President Trump, Melchior offers a timely assessment of key issues relating to FTAs… Meer
€ 135,19
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Gebonden EN09-08-20189783319932415
This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors… Meer
€ 132,99
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Paperback EN17-06-20189783319933740
This book constitutes extended and revised papers from the 19 th International Conference on Enterprise Information Systems, ICEIS 2017, held in Porto, Portugal, in April 2017. The 28 papers presented in this volume were carefully reviewed and selected for inclusion in this book from a total of 318… Meer
€ 60,99
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Paperback EN19-06-20189783319935263
This book constitutes revised selected papers from the 13th International Conference on Web Information Systems and Technologies, WEBIST 2017, held in Porto, Portugal, in April 2017. The purpose of the WEBIST series of conferences is to bring together researches, engineers and practitioners… Meer
€ 60,99
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Paperback EN17-06-20189783319943695
This book constitutes the proceedings of the International Conference on Internet of Things, ICIOT 2018, held in Seattle, WA, USA, in June 2018. The 13 full papers and 1 short paper presented in this volume was carefully reviewed and selected for inclusion in this book… Meer
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Paperback EN19-06-20189783319943756
This book constitutes the proceedings of the International Conference on Services Computing, SCC 2018, as part of SCF 2018, held in Seattle, WA, USA, in June 2018. The 12 papers presented in this volume were carefully reviewed and selected from numerous submissions… Meer
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Paperback EN23-06-20189783319944715
This book constitutes the refereed proceedings of the 14th World Congress on Services, SERVICES 2018, held as part of the Services Conference Federation, SCF 2018, in Seattle, USA, in June 2018. The 10 full papers and 3 short papers presented were carefully reviewed and selected from 22 submissions… Meer
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Gebonden EN01-10-20189783319946122
This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm… Meer
€ 122,99
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Paperback EN29-06-20189783319947662
This book constitutes revised selected papers from the 6th International Conference on Operations Research and Enterprise Systems, ICORES 2017, held in Porto, Portugal, in February 2017. The 15 papers presented in this volume were carefully reviewed and selected from a total of 90 submissions… Meer
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Paperback EN06-07-20189783319948447
This book constitutes the refereed proceedings of the 11 th IFIP WG 8.9 Working Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2017, held in Shanghai, China, in October 2017… Meer
€ 60,99
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Paperback EN07-07-20189783319949642
This book constitutes the proceedings of the Third International Conference on Smart Grid and Innovative Frontiers in Telecommunications, SmartGIFT, held in Auckland, New Zealand, in April 2018. The 28 revised full papers presented were carefully reviewed and selected from 44 submissions… Meer
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Gebonden EN02-08-20189783319953410
This book introduces readers to the core principles and methodologies of product development, and highlights the interactions between engineering design and industrial design. It shows to what extent the two cultures can be reconciled, and conversely what makes each of them unique… Meer
€ 120,99
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Gebonden EN29-09-20189783319980379
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy… Meer
€ 180,99
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Paperback EN13-05-20179783319584836
This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017… Meer
€ 60,99
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Gebonden EN03-11-20179783319587141
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet… Meer
€ 240,99
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Gebonden EN05-02-20199783319712871
What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management… Meer
€ 196,19
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Paperback EN21-02-20199783319713441
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management… Meer
€ 80,29
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Paperback EN27-03-20199783319796840
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing… Meer
€ 72,99
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Paperback DE01-08-19859783540156642
geen beschrijving beschikbaar
€ 62,67
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