Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Verwacht 12-11-2026

Hoe vind je me?

Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
€ 29,95

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 454 van 14.742 resultaten
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Paperback EN04-06-20219783030434557
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more… Meer
€ 168,99
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Gebonden EN16-04-20209783030437435
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to… Meer
€ 102,99
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Gebonden EN14-06-20259789819630769
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024… Meer
€ 366,62
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Gebonden EN20-08-20259789819672684
This book features high-quality research papers presented at the International Conference on AI and Financial Innovation (AIFI 2025), IIMT Bhubaneswar, Odisha, India, during February 7–8, 2025. The integration of artificial intelligence (AI) into financial services is ushering in a new era of… Meer
€ 293,49
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Gebonden EN07-06-20249789819711147
Based on the classic adverse selection model, this book sets up the cyber "lemons" market model and analyzes the basic rule of asymmetric information. This book focuses on the topics as following: Is there "lemons" in e-commerce market? What rule do the cyber "lemons" characterize?… Meer
€ 191,12
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Paperback EN08-06-20259789819711178
Based on the classic adverse selection model, this book sets up the cyber “lemons” market model and analyzes the basic rule of asymmetric information. This book focuses on the topics as following: Is there “lemons” in e-commerce market? What rule do the cyber “lemons” characterize?… Meer
€ 180,99
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Gebonden EN30-04-20249789819719303
This book examines the impact of the COVID-19 pandemic on tourism performance in Africa. It covers a wide range of topics that will interest academic readers and researchers, including the effects of COVID-19 on various segments of the tourism sector… Meer
€ 204,99
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Gebonden EN04-07-20249789819735525
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries… Meer
€ 135,19
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Gebonden EN31-10-20249789819744299
Blockchain, a decentralized ledger technology based on cryptographic algorithms, ensures the creation of immutable and tamper-proof ledgers in decentralized systems. The transparent nature of blockchain allows public access to transaction records, providing unprecedented opportunities for blockchain… Meer
€ 216,99
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Paperback EN11-10-20259789819744909
This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and… Meer
€ 159,59
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Gebonden EN01-12-20249789819786879
The 2nd edition of Sustainable Human Resource Management: Strategies, Practices and Challenges delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh topics like 'Corporate Sustainability Business Strategy Context for Sustainable HRM,' 'High-Performance… Meer
€ 192,99
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Paperback EN01-11-20259789819744329
Blockchain, a decentralized ledger technology based on cryptographic algorithms, ensures the creation of immutable and tamper-proof ledgers in decentralized systems. The transparent nature of blockchain allows public access to transaction records, providing unprecedented opportunities for blockchain… Meer
€ 216,99
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Gebonden EN23-09-20249789819753994
This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim consumer behavior and Halal business practices, while offering invaluable strategies for navigating the dynamic world of commerce in Islam-oriented regions… Meer
€ 293,49
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Gebonden EN24-10-20249789819778690
This book is a timely overview of the various aspects of consumer perception related to food. This book explores consumer perceptions that are vital to marketers and often underlie the success or failure of products in the marketplace… Meer
€ 276,99
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Paperback EN16-11-20249789819798896
The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20-23, 2024… Meer
€ 117,99
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Gebonden EN24-03-20259789819801534
These days, the term "gamification" is increasingly, and at the same time, widely used in business. Globally, businesses are adopting gamification as the primary method in transforming business operations… Meer
€ 161,88
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Paperback EN15-08-20259789819807512
In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient… Meer
€ 81,44
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Paperback EN07-07-20239789819932047
​This book provides an updated overview of the recent progress in the theoretical study of third-degree price discrimination. It is a marketing tactic and is said to be present if the unit price is different across different groups of buyers… Meer
€ 60,99
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Paperback EN08-09-20249789819936502
The Metaverse seamlessly integrates the real world with the virtual world and allows avatars to engage in a broad range of activities including entertainment, social networking, and trading. In this book, we dive into the Metaverse by discussing how blockchains connect various Metaverse components… Meer
€ 220,37
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Paperback EN03-11-20249789819936854
This book presents an analysis of how the economic Korean Miracle spread into the cultural “Korean Wave” (Hallyu). First only in Asian countries and then around the world, the rising popularity of the Korean Wave continued within the pandemic—despite or even because of policies of digital lockdowns… Meer
€ 168,99
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