Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Verwacht 12-11-2026

Hoe vind je me?

Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
€ 29,95

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Paperback EN16-10-20249789819951208
This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on… Meer
€ 216,99
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Gebonden EN04-10-20239789819961825
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior… Meer
€ 168,99
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Paperback EN05-10-20249789819961856
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior… Meer
€ 147,24
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Paperback EN17-10-20249789819966103
This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors?… Meer
€ 72,99
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Gebonden EN13-01-20249789819986569
This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums… Meer
€ 171,79
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Paperback EN04-01-20259789819988365
This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in the field… Meer
€ 171,79
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Paperback EN02-04-20259789819995677
This book presents a revolutionary approach to service innovation, combining an interdisciplinary perspective with a robust theoretical framework. Integrating design thinking and systems engineering, it offers a fresh view on evolving service industries… Meer
€ 205,74
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Paperback EN02-01-20259798214041100
Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material… Meer
€ 135,31
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Paperback EN27-11-20259798765109359
Marketing Fashion: A Cross-Cultural Perspective, 2nd edition is your comprehensive dive into marketing theories and practices for apparel, home goods, and other design-driven products. The second edition features an Appendix on careers with sample resumes and discussions around digital platforms… Meer
€ 150,85
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Paperback EN25-07-20239798823322683
geen beschrijving beschikbaar
€ 100,45
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Paperback EN02-11-20249789819901999
This book presents the future directions of the digital economy post Covid-19 era. The chapters of this book cover contemporary topics on digital economy and digital initiatives undertaken by various organizations… Meer
€ 240,99
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Gebonden EN09-09-20239789819912407
This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson model with competitive destinations. These two models are core techniques when the authors and colleagues conduct their Kaiyu studies… Meer
€ 180,99
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Paperback EN31-07-20249789819935901
This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the… Meer
€ 60,99
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Paperback EN11-08-20249789819941315
This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge… Meer
€ 205,74
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Paperback EN23-08-20249789819949120
This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a framework for analysing platform business firms… Meer
€ 37,55
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Gebonden EN19-05-20249789819992904
This book demonstrates why and how social activism targeting companies can produce unintended consequences. While it is challenging for social movement organizations (SMOs) to successfully change corporate behavior, it is even more difficult or impossible for SMOs to control the spillover effects of… Meer
€ 144,99
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Paperback EN20-05-20259789819992935
This book demonstrates why and how social activism targeting companies can produce unintended consequences. While it is challenging for social movement organizations (SMOs) to successfully change corporate behavior, it is even more difficult or impossible for SMOs to control the spillover effects of… Meer
€ 156,99
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Paperback EN29-01-20269798214052601
Iacobucci’s "Marketing Management," 7th Edition, is designed with you in mind -- clear, practical and focused on what really matters. Chapters starts by asking the big questions: What is this concept? Why does it matter in the real world? And most importantly, How do you do it well?… Meer
€ 102,94
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Paperback EN30-10-20249798868803116
Explore the capabilities of ChatGPT and gain insight on how to utilize this AI tool in your daily tasks, and marketing endeavors. This book introduces ChatGPT, covering its architecture, training process, and applications across various fields… Meer
€ 60,99
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Paperback EN14-12-20249798868809224
This book helps you explore the fusion of artificial intelligence with the world of online retail, providing an in-depth understanding of how AI technologies are revolutionizing ecommerce. From decoding ecommerce business models to optimizing efficiency in ecommerce deliveries, each chapter delves… Meer
€ 60,99
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