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Pagina 466 van 14.739 resultaten

Richard C. Geibel Shalva Machavariani

Digital Management to Shape the Future

Gebonden EN24-11-20249783031665165

This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA)… Meer

€ 220,37

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Fabio Ancarani Ivan Ureta Philip Kotlere.a.

Humanism in Marketing

Gebonden EN26-10-20249783031671548

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism… Meer

€ 234,99

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Klaus Solberg Söilen

Digital Marketing

Gebonden EN03-12-20249783031695179

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a… Meer

€ 144,99

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Andrea Marrella Manuel Resinas Michael Rosemanne.a.

Business Process Management

Paperback EN02-09-20249783031703959

This book constitutes the refereed proceedings of the 22nd International Conference on Business Process Management, BPM 2024, which took place in Krakow, Poland, in September 2024. The 29 full papers included in this book were carefully reviewed and selected from 144 submissions… Meer

€ 103,36

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Cristina Segovia-López Eduardo Teran-Yepez Manuel Sánchez-Péreze.a.

Disruptions, Diversity, and Ethics in Marketing

Gebonden EN09-11-20249783031704871

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing… Meer

€ 66,80

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Ben Roelens Ilias O. Pappas Matti Mantymakie.a.

Disruptive Innovation in a Digitally Connected Healthy World

Paperback EN10-09-20249783031722332

This book constitutes the refereed proceedings of the 23rd IFIP WG 6.1 Conference on e-Business, e-Services and e-Society, I3E 2024, held in Heerlen, The Netherlands, during September 11-13, 2024. The 28 full papers and 8 short papers presented in this volume were carefully reviewed and… Meer

€ 132,61

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David Bamber Denis Hyams-Ssekasi Roshan Panditharathna

Contemporary Marketing Solutions

Gebonden EN13-03-20259783031746567

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy… Meer

€ 234,99

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Georges Yahchouchi Nehme Azoury

AI in the Middle East for Growth and Business

Gebonden EN11-02-20259783031755880

This book provides a comprehensive analysis of Artificial Intelligence in the Middle East, focusing on its role in the business landscape. It offers a multidisciplinary perspective, integrating technology with cultural, economic, and policy analyses… Meer

€ 264,24

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Driss Mafamane Hicham Sadok Houda Mahboube.a.

Digital Economy. Emerging Technologies and Business Innovation

Paperback EN29-11-20249783031763670

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024. The 43 full papers were carefully reviewed and selected from 117 submissions… Meer

€ 176,49

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Alexander Mafael Charles R. Taylor David W. Stewarte.a.

Winning the Advertising Game

Gebonden EN17-01-20259783031775055

Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts… Meer

€ 49,25

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Claude Diderich

Design Thinking for Strategy

Gebonden EN11-03-20259783031790690

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer needs, make use of available capabilities, integrate… Meer

€ 147,24

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George W. J. Hendrikse Gérard Cliquet Josef Windspergere.a.

Managing Networks in the Digital Economy

Gebonden EN30-03-20259783031812323

This book presents recent developments in the theory and management of networks (such as alliances, cooperatives, franchise chains) and platforms. In addition, it explores the impact of digitalization on networks and presents empirical studies on digital platform businesses… Meer

€ 264,24

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Asphat Muposhi Brighton Nyagadza

Sustainable Green Marketing Strategies for a Circular Economy

Gebonden EN16-04-20259783031816260

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a… Meer

€ 234,99

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Ender Demir Giovanni Di Bartolomeo Hakan Danise.a.

Eurasian Business and Economics Perspectives

Gebonden EN02-04-20259783031843181

EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation… Meer

€ 264,24

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Jingsha He Ljiljana Trajkovic

7th International Conference on Education, Network and Information Technology

Gebonden EN31-05-20259783031852244

This book presents the proceedings of the 7th International Conference on Education, Network and Information Technology (ICENIT2024), which took place in Dalian, China, on August 16-18, 2024. The conference provides a platform for relevant scholars and researchers to discuss the impact of network… Meer

€ 322,74

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Kathleen M. Vandenberg Mariah Tinger

Rethinking Advertising

Gebonden EN18-07-20259783031865350

With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies… Meer

€ 234,99

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Jean-Claude Usunier

About Commerce

Gebonden EN30-04-20259783031866722

The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’… Meer

€ 205,74

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Ali Kara Guido Grunwald John E. Spillan

Relationship-Oriented Sustainability Marketing

Gebonden EN27-05-20259783031883484

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities… Meer

€ 191,12

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Gioele Zamparo

Marketing and Dysfunctional Consumer Behaviour

Gebonden EN06-05-20259783031891618

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling… Meer

€ 132,61

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Dieter Veldsman Theo H Veldsman

Organisational Identity

Gebonden EN04-08-20259783031897207

This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations. Its purpose is to provide the reader with insight into OI from a theoretical and practical vantage point, using leading OI… Meer

€ 191,12

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