Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize your sales? Want to glance at the secret sauce of success? Turn to page 107! There is an art to successfully appealing to your audience on camera… Meer
Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace… Meer
Sometimes in life you hit plateaus where you know deep down that there must be something more, but you aren't sure what it is. It can feel like you're stuck in neutral--revving the engine as hard as you can, but not going anywhere. It's frustrating, to say the least!… Meer
Nicknamed 'the father of public relations,' Edward Bernays (1891 1995) was a pioneer in the fields of propaganda and PR. This is the first comprehensive volume of the writings of this influential and controversial figure… Meer
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media—print ads, radio or TV commercials—must now… Meer
Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace… Meer
Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real… Meer
"Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category… Meer
INSTANT NEW YORK TIMES BESTSELLER • Financial Times Best Book of the Year The “compulsively readable narrative of beauty, business, privilege, and mogul-dom” ( The New York Times ) that reveals—for the first time—exactly wat hap Meer
Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. ""There is a powerful and profitable pattern unfolding rapidly in business… Meer
Make money doing what you love. Kari Chapin’s insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your… Meer
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the… Meer
In an era when companies are challenged to honor their customers as individuals, embracing marketplace dignity provides a transformative path. By embedding principles of representation, agency, and equality throughout every touchpoint, organizations ignite loyalty, boost engagement, and foster… Meer
Velocity Selling is a non-traditional approach to sales. As opposed to teaching selling skills, it teaches you how to facilitate the buying process by putting your focus on the buyer and how to attract, engage, and empower them to buy… Meer
'An entertaining and thought-provoking antidote to the tyranny of numbers in the modern world.' -Alex Bellos, author of Can You Solve My Problems? 'A smart and insightful read that will totally change the way you think - and live… Meer
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport's top events and overseas investors buying… Meer
People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn’t let go. And unless the monkey released the banana, it was stuck… Meer
¿Quieres aprender a aprovechar al máximo el mercadeo en redes sociales? Si es así, sigue leyendo ... ¿No estás seguro de qué plataforma de redes sociales es adecuada para ti? ¿Quieres ser más visible y crear más seguidores? ¿Desea aumentar las ventas en la tienda o en línea?… Meer
This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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