Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
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Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. This book fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial… Meer
Social Impact, Organisations and Society represents endeavors to comprehensively explore the essence of social impact. The editors aim to elucidate its definition, scope, measurement, and implementation. Meer
This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective. Meer
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies. Meer
This book unpacks the institutional, organisational and management challenges in pursuing climate sustainability for key countries and leading companies globally. This book will appeal to anyone interested to learn more about developing successful strategies and management action plans to achieve… Meer
This book explores the evolution of artificial intelligence and its wide-ranging impacts. Beginning with the concept of the silent economy, this work traces the development of AI from its early stages to the present, highlighting the emergence of generative AI. Meer
Drawing on contributions from nineteen prominent scholars, the book reflects on the quest for sustainable development as a source of competitive advantage for organizations and as a global imperative for society… Meer
In an era where sustainability shapes the global agenda, this book contributes to our understanding of the role of accounting as a social practice rooted in public interest. It explores the need to integrate sustainability into accounting curricula, addressing the social, economic and environmental… Meer
Companies are embracing biometrics as an additional layer of security and convenience for their customers, providing an enhanced user experience and reducing the risk of fraud. This book provides an overview of biometrics including its theoretical foundations and practical applications and offers… Meer
Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures… Meer
In today’s world, where social and environmental responsibility shapes long-term business success, sustainability is no longer a luxury - it is a strategic necessity. This book illustrates how sustainability can go beyond compliance and reporting requirements to become a catalyst for innovation and… Meer
Building a Psychologically Safe Work Environment provides a roadmap to enable the creation of spaces in organisations where voices are heard, actions taken and lives improved. Meer
Human Resource Management and Ethics at Work dives deep into understanding ethical human resources practice, including professional codes of conduct and what it means to be an ethical human resources professional… Meer
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently… Meer
The fifth edition of International Business Law and the Legal Environment: A Transactional Approach gives business and law students a clear understanding of the legal principles that govern international business… Meer
This second edition provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will interest policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management, and… Meer
This second edition provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will interest policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management, and… Meer
A global creative freelance movement is happening – do you want to be part of it? Here is the playbook of freelance work practices to embrace the promise of self-employment and succeed within the growing creative sector. Meer
This book provides a comprehensive examination of the palm oil export market, including analysis of its current challenges and move towards sustainability. Adopting a multidisciplinary approach, this volume is written by contributors ranging from the fields of economics, engineering, and chemical… Meer
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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