Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
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5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
GEO - Zichtbaar zijn in de antwoorden van AI
Jarik Oosting
€ 17,99
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Verwacht 12-11-2026

Hoe vind je me?

Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
€ 29,95

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 483 van 14.649 resultaten
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Paperback EN18-02-20229789811686054
This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and… Meer
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Paperback EN10-02-20239789811692666
This book aims to theoretically and empirically enrich the GVC accounting framework with statistical physics and complex network theory from the perspective of econophysics, thus adding up to the existing theories… Meer
€ 168,99
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Paperback EN30-03-20239789811900051
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales… Meer
€ 49,79
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Gebonden EN27-05-20229789811916922
This book discusses the feasible breakthrough of emerging economy enterprises in participating the international division of labor led by developed countries and gradually standing at the top end(s) of the value chain based on a deep understanding of the practice and upgrading opportunities of… Meer
€ 156,99
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Paperback EN20-05-20239789811924101
Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental waste have compelled not only businesses but also consumers to reduce the environmental burden, mitigate waste and preserve resources for future generations… Meer
€ 216,99
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Gebonden EN27-06-20239789811935923
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with… Meer
€ 104,69
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Paperback EN28-10-20239789811949272
This book analyzes housing policy in terms of the quality of housing, theoretically and empirically. The analysis is prompted by the Japanese government’s success in increasing the volume of housing through interest rate policy, as is shown by Vector Autoregession (VAR) analysis in this book… Meer
€ 144,99
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Gebonden EN23-09-20229789811949821
This book offers a sharp, critical analysis of the rise and fall of the 2019 anti-extradition bill movement in Hong Kong, including prior events like Occupy Central and the Mongkok Fishball Revolution, as well as their aftermaths in light of the re-assertion of mainland sovereignty over the SAR… Meer
€ 122,99
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Gebonden EN02-12-20229789811964459
This book is about retirement income security. This income security is provided by national public pensions, corporate pensions, and individual and reverse mortgages. However, these systems vary greatly from country to country and, in many countries, do not provide sufficient coverage… Meer
€ 276,99
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Gebonden EN20-11-20229789811965081
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN… Meer
€ 192,99
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Gebonden EN05-01-20239789811982767
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and… Meer
€ 204,99
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Gebonden EN04-05-20239789811993220
This book objectively represents the status quo and trends of world Internet development in 2021, systematically summarizes Internet development in major countries and regions, and deeply analyzes new development condition and trends in key fields of Internet, in terms of eight aspects, i.e… Meer
€ 168,99
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Paperback EN11-01-20199789811345975
This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and… Meer
€ 78,99
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Paperback EN01-02-20199789811346859
This is the first book dedicated to the scrutinization of Myanmar's unofficial foreign exchange market, its roots in restrictive administrative controls on foreign exchange and international trade, and its effects on the country’s economic performance… Meer
€ 120,99
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Paperback EN27-05-20149789812870582
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry… Meer
€ 60,99
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Paperback EN11-12-20189789811349942
This book discusses the applications of different soft computing techniques for the web-based systems and services. The respective chapters highlight recent developments in the field of soft computing applications, from web-based information retrieval to online marketing and online healthcare… Meer
€ 120,99
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Paperback EN11-12-20189789811350115
This book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach… Meer
€ 108,99
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Paperback EN23-12-20189789811354311
This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15 th century AD… Meer
€ 159,59
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Paperback EN23-12-20189789811354502
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is… Meer
€ 204,99
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Paperback EN09-02-20199789811356759
This book provides a comprehensive analysis of the changes that have taken place in the systems and practices of Japanese management over the last quarter century, identifies the positive and useful attributes that ought to be maintained, and clarifies the behavioral principles that form the… Meer
€ 122,99
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