Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,47
Verwacht 15-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 483 van 14.734 resultaten
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Paperback EN11-02-20209781119617006
Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers… Meer
€ 32,63
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Paperback EN25-08-20209781119660484
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers… Meer
€ 38,39
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Gebonden EN27-10-20209781119683780
Learn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and more Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships explains how to scale individual engagements into long-term business relationships… Meer
€ 35,53
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Gebonden EN12-04-20229781119703648
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company… Meer
€ 41,28
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Paperback EN06-01-20229781119748038
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one… Meer
€ 29,76
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Paperback EN08-06-20219781119780892
TINY NOTICEABLE THINGS DISCOVER HOW TINY CHANGES AND ACTIONS CAN REVOLUTIONISE CUSTOMER AND EMPLOYEE SATISFACTION TNTs are Tiny Noticeable Things. People don’t need to do them, but when they do, they can have a phenomenal and explosive impact… Meer
€ 22,56
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Paperback EN24-11-20219781119846734
"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers."… Meer
€ 28,33
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Gebonden EN26-10-20219781119855088
An insider's account of the rise of digital money and cryptocurrencies Dubbed "CryptoDad" for his impassioned plea to Congress to acknowledge and respect cryptocurrencies as the inevitable product of a fast-growing technological wave and a free marketplace, Chris Giancarlo is considered one of "the… Meer
€ 32,58
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Paperback EN27-09-20229781119982876
Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing , celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and… Meer
€ 38,40
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Gebonden EN31-10-20239781119985884
A USA TODAY BESTSELLER Learn to transform your perspective and lead with positivity In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success , sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining… Meer
€ 32,63
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Gebonden EN29-12-20259781138098480
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. It will be of interest to scholars of public relations, communication studies, promotional marketing and public diplomacy. Meer
€ 269,04
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Paperback EN02-08-20199780335247967
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and… Meer
€ 52,41
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Paperback EN01-02-20079780141019796
Charles Fishman takes us into the heart of the biggest company on earth, ever, to show how the ‘Wal-Mart effect’ shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile… Meer
€ 24,–
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Paperback EN03-09-20099780141036878
According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better… Meer
€ 19,69
Levertijd ± 11 werkdagen
Paperback EN25-02-20109780141049588
The sequel to the international bestseller The Go-Giver , applying its inspirational approach to real-world challenges. The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success… Meer
€ 16,81
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Paperback EN29-05-20089780091914530
Kyle MacDonald wanted his own house. The problem was he didn't have a job and he didn't have any money. Thinking back to his childhood he remembered the game he loved to play - Bigger and Better. It was a way of trading your old stuff to get bigger and better new stuff… Meer
€ 25,44
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Gebonden EN07-02-20199781107004696
Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press… Meer
€ 183,34
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Gebonden EN13-02-20209781107060128
Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad… Meer
€ 163,08
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Gebonden EN26-02-20269781035417469
'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal… Meer
€ 32,65
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Gebonden EN14-04-20269781036133658
We take brands for granted: they surround us and pervade our everyday life. But have you ever wondered where they come from, and why they became successful? The histories are sometimes remarkable: how did Reebook emerge from a town in North West England to become one of the leading athletic apparel… Meer
€ 32,65
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