Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,47
Verwacht 15-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Paperback EN21-05-20269781032805641
Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. This book fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial… Meer
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Paperback EN25-12-20259781032770369
Social Impact, Organisations and Society represents endeavors to comprehensively explore the essence of social impact. The editors aim to elucidate its definition, scope, measurement, and implementation. Meer
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Paperback EN20-07-20269781032698076
This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective. Meer
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Paperback EN28-05-20269781032812311
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies. Meer
€ 69,56
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Paperback EN28-11-20259781032770642
This book unpacks the institutional, organisational and management challenges in pursuing climate sustainability for key countries and leading companies globally. This book will appeal to anyone interested to learn more about developing successful strategies and management action plans to achieve… Meer
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Gebonden EN13-10-20259781032813745
This book explores the evolution of artificial intelligence and its wide-ranging impacts. Beginning with the concept of the silent economy, this work traces the development of AI from its early stages to the present, highlighting the emergence of generative AI. Meer
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Paperback EN20-07-20269781032736396
Drawing on contributions from nineteen prominent scholars, the book reflects on the quest for sustainable development as a source of competitive advantage for organizations and as a global imperative for society… Meer
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Gebonden EN09-09-20269781032701080
In an era where sustainability shapes the global agenda, this book contributes to our understanding of the role of accounting as a social practice rooted in public interest. It explores the need to integrate sustainability into accounting curricula, addressing the social, economic and environmental… Meer
€ 269,04
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Gebonden EN24-07-20259781032814308
Companies are embracing biometrics as an additional layer of security and convenience for their customers, providing an enhanced user experience and reducing the risk of fraud. This book provides an overview of biometrics including its theoretical foundations and practical applications and offers… Meer
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Gebonden EN30-01-20269781032737348
Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures… Meer
€ 269,04
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Gebonden EN16-10-20269781032816401
In today’s world, where social and environmental responsibility shapes long-term business success, sustainability is no longer a luxury - it is a strategic necessity. This book illustrates how sustainability can go beyond compliance and reporting requirements to become a catalyst for innovation and… Meer
€ 252,54
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Gebonden EN10-11-20259781032818825
Building a Psychologically Safe Work Environment provides a roadmap to enable the creation of spaces in organisations where voices are heard, actions taken and lives improved. Meer
€ 242,56
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Paperback EN01-05-20259781032743042
Human Resource Management and Ethics at Work dives deep into understanding ethical human resources practice, including professional codes of conduct and what it means to be an ethical human resources professional… Meer
€ 77,04
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Paperback EN24-06-20259781032743332
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently… Meer
€ 81,42
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Gebonden EN27-04-20259781032744445
The fifth edition of International Business Law and the Legal Environment: A Transactional Approach gives business and law students a clear understanding of the legal principles that govern international business… Meer
€ 252,54
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Paperback EN12-12-20259781032853864
This second edition provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will interest policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management, and… Meer
€ 69,56
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Gebonden EN12-12-20259781032853888
This second edition provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will interest policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management, and… Meer
€ 269,04
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Gebonden EN11-03-20269781032854335
A global creative freelance movement is happening – do you want to be part of it? Here is the playbook of freelance work practices to embrace the promise of self-employment and succeed within the growing creative sector. Meer
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Paperback EN22-06-20269781032855424
This book provides a comprehensive examination of the palm oil export market, including analysis of its current challenges and move towards sustainability. Adopting a multidisciplinary approach, this volume is written by contributors ranging from the fields of economics, engineering, and chemical… Meer
€ 71,19
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Paperback EN20-07-20269781032827483
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders… Meer
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