Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and outpace the competition, as seen in top brands like Netflix, Starbucks, and Amazon… Meer
Harry Mount's How England Made the English: From Why We Drive on the Left to Why We Don't Talk to Our Neighbours is packed with astonishing facts and wonderful stories. Q. Why are English train seats so narrow? A. It's all the Romans' fault… Meer
In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program… Meer
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about… Meer
‘Gabby and Hezi were always the most looked-up-to duo in ecommerce and they truly taught me how to trade!’ Nick Molnar, CEO, Afterpay ‘The Leibovich brothers are pioneers of Australian ecommerce. You cannot afford to not read this book.’… Meer
Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business… Meer
It's the start of the new millennium and a young lawyer is recruited to work for an unnamed multinational company. It isn't until his second interview that the product the company produces is revealed to him: cigarettes… Meer
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve… Meer
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you… Meer
Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising… Meer
Are you looking to move your business online? Do you want advice on making money on the internet? Little E, Big Commerce arms you with all the business expertise and net know-how to take the plunge into the fast and competitive world of e-commerce… Meer
Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale… Meer
Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands… Meer
The Marketing Service Institute's pioneering work on developing a market orientation, up to now only available as a series of working papers, is now presented in book form.This book demonstrates the importance of market orientation on organizational culture (the shared set of values in putting… Meer
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses… Meer
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions… Meer
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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