Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,47
Verwacht 15-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 489 van 14.730 resultaten
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Paperback EN03-07-20189780749483012
Transform your company's value proposition by using design thinking to instigate organizational change and create winning services with this actionable guide. Meer
€ 38,39
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Paperback EN03-01-20199780749483661
Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level. Meer
€ 47,74
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Paperback EN03-01-20209780749483913
Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights. Meer
€ 29,76
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Gebonden EN03-02-20199780749497781
Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth. Meer
€ 198,92
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Gebonden EN03-05-20199780749498542
Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy. Meer
€ 97,38
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Gebonden EN08-12-20229780762475827
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin… Meer
€ 32,65
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Paperback EN03-05-20079780749928117
The book every small-business owner should own First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it… Meer
€ 25,44
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Paperback EN11-09-19929780803947436
The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena… Meer
€ 145,93
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Paperback EN07-12-19939780803949201
In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the… Meer
€ 145,93
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Paperback EN19-08-19939780803953079
What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured?… Meer
€ 145,93
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Paperback EN30-11-19959780803971912
Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest… Meer
€ 195,81
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Paperback EN31-08-20239781399714693
Are you looking to supercharge your business and grow your online community? The key to a booming business is your community. Founder of social media consultancy The Selfhood, Daisy Morris, is here with the ultimate guide for all the side-hustlers, creators, business owners and freelancers looking… Meer
€ 25,44
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Gebonden EN12-11-20129781440828522
geen beschrijving beschikbaar
€ 74,13
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Paperback EN03-09-20209781400213221
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Meer
€ 22,56
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Paperback EN14-12-20219781400215850
For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don't want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance. Meer
€ 30,96
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Gebonden EN18-03-20219781400223954
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. Meer
€ 29,77
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Paperback EN10-11-20089781405139533
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to… Meer
€ 48,95
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Gebonden EN17-08-20069781412909976
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights… Meer
€ 242,56
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Paperback EN14-09-20079781416577133
For everyone who's ever slicked on lipstick, flirted with eye shadow, or browsed the bewildering array in any store's beauty de-partment, Color Stories offers an insider's view of all the brainstorming, bickering, and bitchery that go into those little sticks of color and pans of powder… Meer
€ 25,38
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Paperback EN16-10-20099781405181877
This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction… Meer
€ 89,34
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