Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,47
Verwacht 15-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Paperback EN03-06-20139781401937942
Songwriter Dave Carroll wasn't the first person abused by an airline's customer service. But he was the first to show how one person, armed with creativity, some friends, $150 and the Internet, could turn an entire industry upside down… Meer
€ 21,24
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Gebonden EN26-01-20119781412980180
A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research. Meer
€ 242,56
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Gebonden EN05-01-20099781412934282
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period. Meer
€ 267,49
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Paperback EN27-06-20129781433115615
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated… Meer
€ 48,43
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Paperback EN30-04-20139781433119491
This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community… Meer
€ 50,23
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Paperback EN08-11-20139781433121692
Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of… Meer
€ 48,40
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Gebonden EN14-04-20149781433125096
This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be… Meer
€ 196,63
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Paperback EN23-09-20159781433127458
Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and changing nearly every aspect of family interaction over the lifespan. Meer
€ 55,77
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Gebonden EN04-12-20159781433127465
Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and changing nearly every aspect of family interaction over the lifespan. Meer
€ 200,75
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Gebonden EN19-08-20149781429239967
Making the tools and applications of game theory and strategic reasoning fascinating and easy-to-understand, Games, Strategies, and Decision Making introduces core concepts with a minimum of mathematics in order to give you insights into human behavior Meer
€ 142,80
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Paperback EN29-05-20089781433102592
Why are you speaking, what is your purpose, your topic? Who comprises your audience and how will they be affected by your message? How will they react? What are supporting materials, where does one find them, and how does one incorporate them into presentations?… Meer
€ 38,61
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Gebonden EN20-09-20069781405136679
This text incorporates new information and devotes more time and space to the issues of agricultural industrialization and market structure likely to be faced by applied economists. Responds to a critical need to train students to work in the new world of agricultural markets Explicitly integrates… Meer
€ 71,35
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Paperback EN28-07-20099781433105326
The convergence of smartphones, GPS, the Internet, and social networks has given rise to a playful, educational, and social media known as location-based and hybrid reality games. The essays in this book investigate this new phenomenon and provide a broad overview of the emerging field of… Meer
€ 50,38
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Paperback EN16-04-20109781433105654
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands… Meer
€ 48,13
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Paperback EN08-01-20159781285858340
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business… Meer
€ 141,78
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Paperback EN23-11-20169781138838246
This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers. Meer
€ 80,46
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Gebonden EN01-08-20259781138433236
Part of the "Chartered Management of Institute" series, this book is intended for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes… Meer
€ 269,04
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Paperback EN24-09-20269780008766405
The store you know. The story you don't. Meer
€ 22,56
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Paperback EN03-02-20119780007395910
In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses… Meer
€ 19,69
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Gebonden EN27-01-20229780241572559
From Wall Street Journal columnist Spencer Jakab, the real story of the GameStop squeeze - and the surprising winners of a rigged game. 'Jakab adeptly skewers the popular but dangerously wrong narrative of Reddit's David thumping Wall Street's Goliath, and shows how the casino always wins in the… Meer
€ 29,77
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