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Pagina 524 van 14.781 resultaten

Deirdre K. Breakenridge

Answers for Ethical Marketers

Paperback EN22-04-20219780367529505

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your… Meer

€ 56,56

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David M. Brown

Internal Marketing

Gebonden EN30-10-20209780367532925

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject… Meer

€ 252,54

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G.P. Manish Stephen C. Miller

Capitalism and Inequality

Paperback EN01-08-20229780367534738

Capitalism and Inequality rejects the popular view that attributes the recent surge in inequality to a failure of market institutions. Bringing together new and original research from established scholars, it analyzes the inequality inherent in a free market from an economic and historical… Meer

€ 72,65

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Fran Hyde Sarah-Louise Mitchell

Charity Marketing

Gebonden EN20-12-20219780367652029

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in… Meer

€ 252,54

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Jan W. Wiktor Katarzyna Sanak-Kosmowska

Information Asymmetry in Online Advertising

Gebonden EN30-09-20219780367652128

Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour… Meer

€ 252,54

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Rianne Appel-Meulenbroek Vitalija Danivska

A Handbook of Management Theories and Models for Office Environments and Services

Paperback EN29-09-20259780367652944

This second book in the series focuses on the role of workplace management in the organisation and the tasks that workplace management needs to consider. Meer

€ 97,61

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Meelis Kitsing

The Political Economy of Digital Ecosystems

Paperback EN31-05-20239780367653989

This book connects political economy perspectives with scenario planning for mapping out future trajectories of digital ecosystems. The focus is purposefully on digital ecosystems as it encompasses economic, political and social contexts on a global, national and local level… Meer

€ 69,72

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Hans Kjellberg Johan Hagberg

Digitalized Markets

Gebonden EN02-03-20219780367655709

This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets… Meer

€ 252,54

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Nigar Hashimzade Yuliya Epifantseva

The Routledge Companion to Tax Avoidance Research

Paperback EN30-09-20209780367656164

An inherently interdisciplinary subject, tax avoidance has attracted growing interest of scholars in many fields. No longer limited to law and accounting, research increasingly has been conducted from other perspectives, such as anthropology, business ethics, corporate social responsibility, and… Meer

€ 93,13

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Mike Friedrichsen Milivoje Pavlovic Zvezdan Vukanovic

Digital Value Migration in Media, ICT and Cultural Industries

Paperback EN30-09-20209780367661359

Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies… Meer

€ 69,72

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Noor Akma Mohd Salleh Rusnah Muhamad

Strategic Corporate Social Responsibility in Malaysia

Paperback EN30-09-20209780367662790

To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations’ strategies… Meer

€ 72,65

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Ieva Eskytė

Disability and Shopping

Paperback EN30-09-20209780367663001

Disability and Shopping:Customers, Markets and the State provides an examination of the diverse experiences and perspectives of disabled customers, industry and civil society. It discusses how the interaction between the three stakeholders should be shaped at aiming to decrease inequality and… Meer

€ 65,34

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Riikka Koulu

Law, Technology and Dispute Resolution

Paperback EN30-09-20209780367665234

The use of new information and communication technologies both inside the courts and in private online dispute resolution services is quickly changing everyday conflict management. However, the implications of the increasingly disruptive role of technology in dispute resolution remain largely… Meer

€ 69,72

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Marianne Sison Zeny Sarabia-Panol

Corporate Social Responsibility, Public Relations and Community Engagement

Paperback EN30-09-20209780367665609

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility… Meer

€ 79,96

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Colin Sage Edmond Byrne Gerard Mullally

Transdisciplinary Perspectives on Transitions to Sustainability

Paperback EN30-09-20209780367668280

Demonstrating how a university can, in a very practical and pragmatic way, be re-envisioned through a transdisciplinary informed frame, this book shows how through an open and collegiate spirit of inquiry the most pressing and multifaceted issue of contemporary societal (un)sustainability can be… Meer

€ 69,72

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Deborah Ancell

Clipped Wings

Paperback EN30-09-20209780367669942

Within the developed world, airlines have responded to the advice of advocates for corporate social and environmental responsibility (CSER) to use the intertwined dimensions of economics, society and environment to guide their business activities… Meer

€ 56,56

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Walter J. Palmer

Will Sustainability Fly?

Paperback EN30-09-20209780367670030

While international negotiations to reduce greenhouse gas (GHG) emissions have been less than satisfactory, there is a presumption that a significant level of multi-lateral commitment will be realized at some point… Meer

€ 56,56

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Jean McNiff Peter McDonnell

Action Research for Professional Selling

Paperback EN30-09-20209780367670139

Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing or participating in a structured sales training programme… Meer

€ 56,56

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John S. Sheldrake

Technology, Business and the Market

Paperback EN30-09-20209780367670153

John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products… Meer

€ 56,56

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Cindy Isenhour Lucie Middlemiss Mari Martiskainen

Power and Politics in Sustainable Consumption Research and Practice

Paperback EN18-12-20209780367671730

With growing awareness of environmental deterioration, atmospheric pollution and resource depletion, the last several decades have brought increased attention and scrutiny to global consumption levels… Meer

€ 79,96

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Je merk wordt overal gezien en nergens onthouden

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Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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