Marketing

Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Dinsdag in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
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When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Dinsdag in huis
4
Content & AI
Antal de Waij
Content & AI
€ 44,99
Dinsdag in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
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Boost je business met een boek
Janneke Sinot
€ 24,50
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De Offertebijbel
Saskia Kerkhof
€ 32,50
Dinsdag in huis
Marketing Top Models
Frederik Picard
€ 29,99
Dinsdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,33
Verwacht 04-12-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Gebonden EN13-04-20259781032692685
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach… Meer
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Gebonden EN30-08-20249781032708249
This book covers the intersection of behavior analysis and management, including a comprehensive examination of different topics within organizational behavior management. It exemplifies how behavior science can be extended to drive business performance improvements at both the individual level and… Meer
€ 257,76
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Gebonden EN07-05-20249781032743073
The interest in improving Environmental, Social and Governance (ESG) outcomes among stakeholders of Islamic banking and finance has become front and centre in the discussions relating to Islamic sustainable finance… Meer
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Gebonden EN19-05-20259781032756233
This book, based on the experiences and insights gained during the Horizon 2020 project proGIreg, offers a detailed overview of targeted nature-based solutions and their impacts on various key sustainability areas, guiding readers through the spatial analysis, co-design, and implementation processes… Meer
€ 251,60
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Gebonden EN27-11-20259781032757070
This book focuses on seeing how inequity and lack of inclusion presently shows in existing spaces, how to retrofit existing spaces to correct inequity and lack of inclusion through green design, as well as design new green spaces with a focus of equity and inclusion… Meer
€ 251,60
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Paperback EN24-04-20259781032762159
Sustainability Accounting and Reporting: Theory and Practice provides a comprehensive guide to understanding and applying the latest global framework for disclosing sustainability-related risks and opportunities by public-sector business entities, irrespective of whether the entity follows IFRS or… Meer
€ 81,12
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Gebonden EN30-04-20259781032763392
Climate change is the greatest market failure in world history and thus the most urgent challenge in the world of business for the foreseeable future. This book brings together experts to shed light on the historical impact of business on climate change and of climate change on business… Meer
€ 251,60
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Paperback EN08-01-20249781032438481
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside… Meer
€ 69,47
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Gebonden EN03-04-20259781032994918
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing… Meer
€ 251,60
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Gebonden EN06-11-20269781041001706
This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in influencer marketing. Influencer marketing has steadily been growing from the first wave into its own profession with agencies, brands, and social media platforms… Meer
€ 389,15
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Gebonden EN31-07-20259781041012467
This collection of speeches delivered by Michael Debabrata Patra, Deputy Governor of the Reserve Bank of India (RBI), captures the dilemmas and trepidations of conducting monetary policy in India. The book covers a wide range of themes critical to central bankers and public policy, while chronicling… Meer
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Paperback EN16-12-20259781041014850
Artificial Intelligence and Machine Learning in Cybersecurity: A Comprehensive Guide to Improving Cybersecurity Protocol is a comprehensive exploration of the intersection between cutting-edge technology and cybersecurity practices… Meer
€ 63,64
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Gebonden EN21-04-20269781041017752
Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion… Meer
€ 102,50
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Gebonden EN07-08-20259781041033172
This book unravels the complex spectrum of trade policy in India with the help of partial and general equilibrium models. It evaluates India’s recent trade deals with the UAE, Australia, European Free Trade Area (EFTA), and Mauritius, among others… Meer
€ 257,76
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Gebonden EN26-08-20259781041037378
In the 21st century, commercial aviation has been transformed into a passenger-centric business in which the customer has assumed an ever more active role in managing their own journeys. This trend is set to continue with innovations and transformations in multiple areas… Meer
€ 251,60
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Paperback EN16-10-20269781041041450
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did. The 2022 midterm congressional elections were full of surprises… Meer
€ 70,92
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Gebonden EN02-11-20269781041377931
This book examines and compares the evolution of competition policy networks in the EU and US as a means of assessing their efficacy and adaptability to one another and as a model for other countries… Meer
€ 257,76
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Gebonden EN04-11-20269781041408376
This book offers a comprehensive, multidimensional examination of how firms move from symbolic sustainability commitment declarations toward genuine environmental, social, and governance (ESG) transformation. It advances ESG scholarship in three key ways… Meer
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Paperback EN01-07-20269781041091066
The Bhagavad Gita is a philosophical and spiritual poem about truth, duty, good actions and the purpose of life. This book collates the wisdom it offers and applies it to contemporary life and work offering lessons on how to foster excellence and fulfilment in today’s competitive world… Meer
€ 59,27
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Gebonden EN16-10-20259781041108849
Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, often leading to misinterpretations in scholarly… Meer
€ 257,76
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