Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback Engels19979780306455636 1-1-1997
€ 60,99
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Gebonden Engels19949780312121310 14-10-1994
This book explores how resident foreign businesspersons interact with Chinese colleagues in government and business and how this interaction affects implementation of joint venture laws and policies that have been introduced to regulate joint ventures since 1979…  Meer
€ 122,99
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Gebonden Engels19969780333638613 14-1-1996
This book is a sequel to the author's earlier Thinking About Credit (also published by Macmillan). Once again, he applies his undoubted experience to a number of topics in the area of credit evaluation and management.  Meer
€ 183,99
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Gebonden Engels19989780333690840 13-7-1998
The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities…  Meer
€ 122,99
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Gebonden Engels20039780333794647 25-11-2003
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments…  Meer
€ 122,99
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€ 183,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels19949780333586679 10-6-1994
The book contains a comprehensive review of all aspects of credit control: analysis and presentation for a decision; structure; monitoring; and damage limitation. It also has chapters on training, computers and capital adequacy…  Meer
€ 183,99
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Gebonden Engels19959780333598924 20-6-1995
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers…  Meer
€ 122,99
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Gebonden Engels20049780333689523 23-11-2004
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair…  Meer
€ 61,99
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Gebonden Engels19999780333752371 8-12-1999
The Emergence and Impact of MNC Centres of Excellence explores an important new element in the development of the multinational corporation. Whilst previously the parent company was seen as the centre, and the foreign subsidiaries as the periphery, today, it is recognized that different subsidiaries…  Meer
€ 183,99
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Gebonden Engels20019780333925409 7-11-2001
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing…  Meer
€ 61,99
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Gebonden Engels20029780333981184 3-10-2002
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates…  Meer
€ 135,19
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Gebonden Engels20059780333973554 16-12-2005
This book explores the politicization of consumer goods in eighteenth-century Ireland. Moving beyond tangible items purchased by consumers, it examines the political manifestations of the consumption of elite leisure activities, entertainment and display, and in doing so makes a vital contribution…  Meer
€ 122,99
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Gebonden Engels20029780333985083 6-3-2002
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities…  Meer
€ 61,99
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Paperback Engels20229780367458423 1-7-2022
A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry…  Meer
€ 95,68
Levertijd ongeveer 11 werkdagen
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€ 32,55
Levertijd ongeveer 11 werkdagen
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Paperback Engels20089780071602945 16-11-2008
New Contacts, Greater Success, and Bigger Business The key to unlimited opportunities for your business starts with Smart Networking . This is the essential guidebook for building business relationships in a wired world…  Meer
€ 29,68
Levertijd ongeveer 11 werkdagen
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Paperback Engels20119780071770750 16-11-2011
TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT With a Foreword by Michael Port, bestselling author of Book Yourself Solid Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads…  Meer
€ 33,98
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Gebonden Engels20129780071782890 16-7-2012
Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business ’s Best Business Books of the Year "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be."…  Meer
€ 61,24
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Paperback Engels20129780071793001 16-9-2012
PROVEN NONVERBAL STRATEGIES THAT WIN SALES When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal…  Meer
€ 33,98
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