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This book critically examines how public relations theory and practice are being redefined within the sociopolitical, cultural, and technological realities of the Global South. Grounded in Southern African scholarship, the book challenges dominant Western paradigms by foregrounding relational… Meer
The book provides a foundation for a new leadership vision and style, based on moral renewal, greater cross-cultural understanding and global harmony, and is truly thought-provoking for business leaders and management researchers. Meer
This book emphasizes the contribution artificial intelligence (AI) can make to sustainable innovation and business intelligence. It highlights the evolution of smart sustainability and business intelligence practice through AI… Meer
This book is the first executive presence guide specifically designed for diverse professionals who want to lead authentically while embracing their full selves. Meer
With the emergence of new trends, new age practices and wide-spread application of technologies in the world of business, this book offers a research based perspective of effective solutions to common problems that modern, new age organizations face. Meer
Artificial Intelligence and Machine Learning in Cybersecurity: A Comprehensive Guide to Improving Cybersecurity Protocol is a comprehensive exploration of the intersection between cutting-edge technology and cybersecurity practices… Meer
For marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to strategically apply it to achieve measurable… Meer
This book reveals how sustainability and ESG principles can be implemented towards a competitive advantage through compelling real-world case studies and proven frameworks. Following Alex Morgan's evolution from sceptical analyst to sustainability advocate, this book demonstrates how systematic ESG… Meer
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences. Readers will gain a comprehensive toolkit to design audience-centric, modular story experiences that transcend… Meer
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did. The 2022 midterm congressional elections were full of surprises… Meer
With the emergence of new trends, new age practices and wide-spread application of technologies in the world of business, this book offers a research based perspective of effective solutions to common problems that modern, new age organizations face. Meer
This book presents the proceedings of the International Conference on Business, Management, Economics, and Information Systems (ICBMEIS 2025), held at City University of New York (CUNY). It brings together high-quality research to advance sustainable business practices and build resilient economic… Meer
Readers of this book will gain practical insights into addressing green transition challenges related to climate, decarbonisation, biodiversity, and social equity through strategic skills development… Meer
In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers… Meer
Financial resilience is a concept that is gaining importance in the context of Environmental, Social and Governance (ESG) risk and can be considered from the perspective of any entity operating in the market economy, from households to local government units… Meer
Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The book is divided into five major parts… Meer
Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The book is divided into five major parts… Meer
This book emphasizes the importance of customer service in various industries and highlights its role in profitability. It presents numerous examples to remind leaders of the detrimental impact of neglecting customer service and the need for proactive measures… Meer
This book emphasizes the importance of customer service in various industries, highlighting its role in profitability. It presents numerous examples to remind leaders of the detrimental impact of neglecting customer service and the need for proactive measures. Meer
Successful organisations have long recognised the importance of demand–supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird’s-eye view… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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