Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance?… Meer
Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance?… Meer
For everyone who's ever slicked on lipstick, flirted with eye shadow, or browsed the bewildering array in any store's beauty de-partment, Color Stories offers an insider's view of all the brainstorming, bickering, and bitchery that go into those little sticks of color and pans of powder… Meer
Making the tools and applications of game theory and strategic reasoning fascinating and easy-to-understand, Games, Strategies, and Decision Making introduces core concepts with a minimum of mathematics in order to give you insights into human behavior Meer
Why are you speaking, what is your purpose, your topic? Who comprises your audience and how will they be affected by your message? How will they react? What are supporting materials, where does one find them, and how does one incorporate them into presentations?… Meer
The convergence of smartphones, GPS, the Internet, and social networks has given rise to a playful, educational, and social media known as location-based and hybrid reality games. The essays in this book investigate this new phenomenon and provide a broad overview of the emerging field of… Meer
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands… Meer
‘Sensational new book’ – MAIL ON SUNDAY‘Bombshell book’ – THE SUN‘Tell-all book’ – MAIL ON SUNDAY'Explosive new book' – DAILY MAIL 'Kervin is a master storyteller' – THE LONDON STANDARD AN UNFLINCHING EXPOSÉ OF MOHAMED AL-FAYED'S 25-YEAR REIGN OF TERROR AT HARRODS Meer
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with… Meer
Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see… Meer
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?… Meer
DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREEN In this jaw-dropping expose, Oliver Shah uncovers the truth behind one of Britain's biggest business scandals, following Sir Philip Green's journey to the big time, the wild excesses of his heyday and his dramatic… Meer
LEADING IS AS SIMPLE AS ABC Knock It Out of the Park Leadership keeps things simple with lessons you can easily understand and apply in both business and life. The A, B, C format is a simple tool to highlight different areas, experiences, and lessons you can practice and apply to build yourself up… Meer
Bestselling author and expert in negotiation, Dr. Gary S. Goodman shares tips and techniques for negotiating everyday transactions as well as mega-deals. Meer
Discusses how Industry 5.0 changes industries and communities while addressing global concerns including resource depletion, social injustice, and climate change. Covers corporate social responsibility as a foundation for a better future and the profound impact of blockchain, AI, and Lean Six Sigma… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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