Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis
De Mondriaan van marketing
Lisa van Noorden
€ 26,95
34,99
-23%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Purple Cow
Seth Godin
Purple Cow
€ 16,81
± 11 werkdagen
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

Hoe vind je me?

Hoe vind je me? helpt je om jouw kansen op vertoningen te vergroten met GEO, AEO en LMO, of hoe je het ook wilt noemen. Je leert over autoriteit, waardevolle content en de technische eisen die het moderne zoeken stelt aan jouw website.
€ 29,95

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 833 van 14.654 resultaten
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Paperback EN26-04-20239781032384092
Revealing the limitations of human decision-making, this book explores how Artificial Intelligence (AI) can be used to optimize decisions for improved business outcomes and efficiency, as well as looking ahead to the significant contributions Decision Intelligence (DI) can make to society and the… Meer
€ 75,57
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Gebonden EN26-04-20239781032384108
Revealing the limitations of human decision-making, this book explores how Artificial Intelligence (AI) can be used to optimize decisions for improved business outcomes and efficiency, as well as looking ahead to the significant contributions Decision Intelligence (DI) can make to society and the… Meer
€ 153,09
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Gebonden EN23-11-20239781032387376
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics… Meer
€ 252,54
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Paperback EN29-08-20229781032400235
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting… Meer
€ 75,57
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Gebonden EN06-12-20239781032415017
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication… Meer
€ 102,88
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Paperback EN06-05-20259781032415048
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication… Meer
€ 37,55
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Gebonden EN16-01-20249781032431413
Business Ethics: Methods, Theories, and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in… Meer
€ 252,54
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Gebonden EN13-08-20249781032444390
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and… Meer
€ 252,54
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Gebonden EN21-01-20269781032449098
IBM SPSS for Intermediate Statistics, Sixth Edition, is designed to help readers analyze and interpret research data using IBM SPSS. This user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate statistics, including multivariate statistics… Meer
€ 252,54
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Gebonden EN01-11-20239781032463933
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process… Meer
€ 308,13
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Paperback EN21-01-20239781032476056
As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking… Meer
€ 72,65
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Paperback EN21-01-20239781032477084
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field… Meer
€ 72,65
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Gebonden EN06-11-20239781032507989
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand… Meer
€ 252,54
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Gebonden EN04-11-20269781032541075
Grounded in Positive Economic Psychology theory and research, The Psychology of Financial Wellbeing: An Introduction offers a comprehensive introduction to the key concepts, models and theories that inform financial wellbeing… Meer
€ 252,54
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Gebonden EN11-12-20249781032582344
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry… Meer
€ 252,54
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Gebonden EN29-08-20249781032599861
Non-profit Governance offers 12 perspectives and analytical frameworks to facilitate the development of governance in non-profit organisations (NPOs). In this sector, governance is all the more important because it is often voluntary… Meer
€ 258,73
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Gebonden EN30-08-20249781032611457
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now… Meer
€ 252,54
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Paperback EN25-06-20249781032652573
This unique comprehensive collection presents the latest multi-disciplinary research in strategic digital outsourcing and digital business strategy, providing a management decision-making framework for successful long-term relationships and collaboration based on trust and governance… Meer
€ 77,04
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Gebonden EN30-03-20259781032692760
This 14th edition of Sales Force Management continues to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. By identifying recent trends and applications, Sales Force Management combines real-world sales management… Meer
€ 461,70
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Gebonden EN24-06-20259781032743356
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently… Meer
€ 308,13
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