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The four-volume set LNAI 15819–15822 constitutes the thoroughly refereed proceedings of the 6th International Conference on Artificial Intelligence in HCI, AI-HCI 2025, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, June 22-17… Meer
This three-volume set LNCS 15791-15793 constitutes the refereed proceedings of the 16th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2025, held… Meer
The three-volume set LNCS 15806–15808 constitutes the thoroughly refereed proceedings of the 12th International Conference on Learning and Collaboration Technologies, LCT 2025, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, June… Meer
The three-volume set LNBIP 549 - 551 constitutes the refereed proceedings of the 24th Wuhan International Conference on E-Business, WHICEB 2025, which was held in Guangzhou, China, during June 6-8, 2025… Meer
This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across… Meer
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China… Meer
This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading… Meer
Consumers around the world often give voluntary sums of money (called tips) to service providers after those workers have served them. There are no good measures of how much is tipped worldwide, but total tips in the US food and beverage industry alone are estimated to exceed $45 billion a year… Meer
This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science problems, which is a crucial first step that is often overlooked in books that focus solely on… Meer
This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in… Meer
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025… Meer
The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value… Meer
Luxury today is no longer defined by products alone. It is also shaped by the experience clients live, feel and remember. Intentional Luxury is a transformative guide for professionals who seek to engage clients in meaningful, high impact interactions, from boutique advisors and hospitality hosts to… Meer
The 17th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2026, held as part of the 28th International Conference on Human-Computer Interaction, HCI International 2026 (HCII 2026), took place in Montreal, QC, Canada, during… Meer
This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian… Meer
This collection studies new developments in postmillennial popular romance fiction. The book discusses romance in different countries and explores how the genre has always been sensitive to customer demands and market trends… Meer
Die Rolle der Information im Marketing.- Methoden der Marktforschung.- Besonderheiten der Marktforschung in ausgewählten Märkten.- Angewandte Marktforschung. Meer
Without communication, business is not possible. It is, therefore, desirable and necessary that communication be integrated into all aspects of business if one wishes to truly comprehend and succeed in business transactions and relationships… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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