Marketing

Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
4
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Marketing Top Models
Frederik Picard
€ 29,99
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027
Hoe HEMA weer écht HEMA werd
Marc van Eck
€ 22,99
Verwacht 04-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN10-09-19979780761908210
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups… Meer
€ 145,39
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Paperback EN08-01-19989780761912538
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research , Second Edition, Thomas L. Greenbaum provides the latest information on… Meer
€ 109,68
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Gebonden EN02-04-20209780062886736
A wake-up call for creatives who need that inspiring kick to finally create the thing they’ve been meaning to make, while celebrating the journey of trying, learning, and failing. Over the last eight years, Jason Bacher and Brian Buirge of Good F*cking Design Advice (GFDA) have made a name for… Meer
€ 29,66
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Paperback EN22-08-20249781009102780
Big data and algorithmic decision-making have been touted as game-changing developments in management research, but they have their limitations. Qualitative approaches should not be cast aside in the age of digitalisation, since they facilitate understanding of quantitative data and the questioning… Meer
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Paperback EN19-02-20269781009180764
This Element presents a framework for analyzing the complexities of contracting, how these vary across circumstances, the ways contract managers can address challenges, and the skills of contract managers. The framework is grounded on central concepts… Meer
€ 28,95
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Paperback EN29-08-20249781009297264
The bulk of Management and Organization Studies deals with time as organization. Time is performed, organized, enacted, and as such is a locus of power. In this edited book, we stress the importance of organization as time. Time is an organizing force… Meer
€ 47,56
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Paperback EN30-07-20269781009657679
geen beschrijving beschikbaar
€ 28,95
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Paperback EN30-06-20159780857194992
Tennis is the second biggest sport for in-play turnover in the betting markets. It offers fantastic potential for educated, professional traders to achieve high levels of profits. Mastering Tennis Trading gives you the tools to take a calm, strategic approach to tennis trading – in contrast to the… Meer
€ 51,15
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Paperback EN12-02-20189780857196095
A pioneering examination of how to best apply behavioural economics to marketing. Meer
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Paperback EN28-03-20239780857199744
A practical and illuminating guide to understanding – and taking advantage of – the psychology behind buying decisions. Meer
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Paperback EN18-10-20129780857840615
A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than… Meer
€ 23,32
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Gebonden EN09-09-20219781013906220
geen beschrijving beschikbaar
€ 37,35
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Paperback EN21-09-20269780955886058
geen beschrijving beschikbaar
€ 30,84
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Paperback EN16-07-20189780993292859
In the book, you will learn Sales and Communication methods that enable the growth of your business. The techniques empower you to generate new business through alignment with the right people, rather than performing marketing functions by rote… Meer
€ 21,17
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Gebonden EN16-07-20189780995110366
Time is running out. Massive change is upon us and business to business (B2B) sales organizations are breaking down. The old sales strategies aren’t working like they used to—you used to know exactly how to be effective, but now you’re not so sure… Meer
€ 43,98
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Paperback EN12-05-19979780333679081
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits… Meer
€ 83,09
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Paperback EN29-05-19989780333733691
This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth… Meer
€ 102,98
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Paperback EN08-07-20219780349429168
Catalyst will transform your approach to networking, making it fun and infinitely more effective. A good business developer, prospector and networker knows how to create a positive connection with the people they meet… Meer
€ 25,35
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Paperback EN18-09-20259780349437934
Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start? Is there a product or service you're sure you could sell, if only you knew how to file the paperwork or fund the company or… Meer
€ 16,75
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Paperback EN22-08-20189780357033937
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as… Meer
€ 128,36
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